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Konsumentenverhalten
Consumer behaviour
16
Brand management
14
Markenführung
14
Brand
10
Markenartikel
10
Brand image
8
Foreign brands
8
Markenimage
8
foreign brands
8
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China
3
Emerging economies
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Rules of origin
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Ursprungsregeln
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2
Brand origin recognition accuracy
2
Globalization
2
Indonesien
2
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2
Internationales Marketing
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Laptop
2
Multinationales Unternehmen
2
National culture
2
Nationalkultur
2
Product quality
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Produktqualität
2
Transnational corporation
2
consumer ethnocentrism
2
domestic brands
2
emerging market
2
Acculturation
1
Advertising
1
Advertising effects
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Anger
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Associative network memory model
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Tjiptono, Fandy
2
Zdravković, Stefan
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Ambady, K. G.
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Bauer, Brittney C.
1
Chan, Elisa K.
1
Chen, Jiawen
1
Davvetas, Vasileios
1
Dewi Retno Rosari, Theresia Sri
1
Dong, Xuebing
1
Gašević, Dragana
1
Ghose, Sanjoy
1
He, Siying
1
Heiman, Amir
1
Heinberg, Martin
1
Hu, Yanghong
1
Johnson, Clark D.
1
Katsikeas, Constantine S.
1
Keller, L. R.
1
Liao, Junyun
1
Lowengart, Oded
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Naveli Singh
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Ozkaya, H. Erkan
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Perić, Nenad
1
Su, Meng
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Sun, Luping
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Taube, Markus
1
Thomas, Tijo
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Tranavičiūtė, Brigita
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Asia Pacific journal of marketing and logistics
2
Journal of the Academy of Marketing Science
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
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Business history
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Economic analysis : EA
1
Economic research
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International marketing review
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Journal of global marketing
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ECONIS (ZBW)
14
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1
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
2
Effects of consumer ethnocentrism, cosmopolitanism and cultural intelligence on the acceptance of
foreign
brands
Zdravković, Stefan
;
Gašević, Dragana
- In:
Economic analysis : EA
55
(
2022
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10013365885
Saved in:
3
Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of
foreign
brands
Zdravković, Stefan
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
13
(
2022
)
2
,
pp. 13-20
Persistent link: https://www.econbiz.de/10013548856
Saved in:
4
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
Saved in:
5
Understanding local consumers' reactions to perceived unfair product recalls of
foreign
brands
: a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
6
Comparative analysis of consumer attitudes in Croatia and Serbia according to domestic and
foreign
brands
Vranešević, Tihomir
;
Perić, Nenad
- In:
Economic research
33
(
2020
)
1,1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10013173479
Saved in:
7
Effect of ethnocentrism and attitude towards
foreign
brands
in purchase decision
Thomas, Tijo
;
Naveli Singh
;
Ambady, K. G.
- In:
Vision : the journal of business perspective
24
(
2020
)
3
,
pp. 320-329
Persistent link: https://www.econbiz.de/10012287428
Saved in:
8
Dreaming of the West : the power of the brand in Soviet Lithuania : 1960s-1980s
Tranavičiūtė, Brigita
- In:
Business history
62
(
2020
)
1
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012181785
Saved in:
9
The moderating role of local vs. foreign shopping context in consumer experience
Chan, Elisa K.
- In:
Journal of global marketing
31
(
2018
)
5
,
pp. 339-353
Persistent link: https://www.econbiz.de/10011963156
Saved in:
10
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
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