The moderating role of local vs. foreign shopping context in consumer experience
Year of publication: |
2018
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Authors: | Chan, Elisa K. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 31.2018, 5, p. 339-353
|
Subject: | Consumer experience | loyalty | local vs. foreign brands | multi-group analysis | trust | SEM | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Vertrauen | Confidence |
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