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Search: subject:"Naturalness"
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Konsumentenverhalten
Naturalness
7
naturalness
7
Consumer behaviour
4
Packaging
4
Food
3
Perception
3
Product design
3
Produktgestaltung
3
Verpackung
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Brand image
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Perceived naturalness
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Schweden
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Wahrnehmung
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authenticity
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media naturalness theory
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perceived naturalness
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ACER PSEUDOPLATANUS
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Authenticity
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Beauty
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Benford's Law
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Binninger, Anne-Sophie
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Chen, Tingting
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Hu, Long
1
Jayachandran, Chinnappa Naidu
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Jia, Qingcheng
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Kamleitner, Bernadette
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Limbu, Yam
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International journal of consumer studies
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Journal of food products marketing
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Journal of international food & agribusiness marketing : JIFAM
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
The visual
naturalness
effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
2
Matte matters : when matte packaging increases perceptions of food
naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
Saved in:
3
Perception of
naturalness
of food packaging and its role in consumer product evaluation
Binninger, Anne-Sophie
- In:
Journal of food products marketing
23
(
2017
)
3
,
pp. 251-266
Persistent link: https://www.econbiz.de/10011708184
Saved in:
4
Consumers' trust in food quality and willingness to pay more for national parks' brands : preliminary evidence from Italy
Temperini, Valerio
;
Limbu, Yam
;
Jayachandran, Chinnappa …
- In:
Journal of international food & agribusiness marketing …
29
(
2017
)
2
,
pp. 120-138
Persistent link: https://www.econbiz.de/10011800076
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