Amani, David; Ismail, Ismail J. - In: Future Business Journal 8 (2022), pp. 1-14
The COVID-19 pandemic undesirably affected the hospitality industry, and therefore, preventive measures have been … COVID-19 preventive measures, perceived brand ethicality, and brand legitimacy in the hospitality industry in Tanzania … in the relationship between COVID-19 preventive measures and brand legitimacy. Data were collected from a total of 405 …