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Konsumentenverhalten
Consumer behaviour
5
Projective technique
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Brand attachment
2
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Brand management
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Retail experience
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Qualitative market research : an international journal
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Journal of retailing and consumer services
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ECONIS (ZBW)
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A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
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2
Perceptual deterrents of the green consumer
Andrews MacLelland, Melinda
;
Foster, Jamye
;
Pollitte, Wesley
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 293-318
Persistent link: https://www.econbiz.de/10013380465
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3
Exploring the elements of consumer nostalgia in retailing : evidence from a content analysis of retailer collages
Shin, Hyunju
;
Parker, Janna
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011645057
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4
Reshaping the Village Test for investiating service brand attachment
Mzahi, Chourouk
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 393-409
Persistent link: https://www.econbiz.de/10010430670
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