Exploring the elements of consumer nostalgia in retailing : evidence from a content analysis of retailer collages
Year of publication: |
March 2017
|
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Authors: | Shin, Hyunju ; Parker, Janna |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 35.2017, p. 1-11
|
Subject: | Consumer nostalgia | Retail experience | Consumer-retailer relationship | Collage | Projective technique | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics |
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