Erdogmus, Irem Eren; Arslan, Melisa Karakaya - In: Istanbul business research 51 (2022) 1, pp. 359-373
even become social media influencers who have the power to shape the attitudes and behavior of fellow consumers. An … important social medium, YouTube, allows people to engage with social media influencers by liking, commenting, sharing, etc … aims to uncover consumer typologies in terms of engagement behavior with social media influencers on YouTube. The …