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Search: subject:"Sponsor sincerity"
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Konsumentenverhalten
Consumer behaviour
2
Professional sports
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Profisport
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Sponsoring
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Sponsorship
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Sportmarketing
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Sports marketing
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Arbeitsgruppe
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Fan psychology
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Football
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Fußball
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Rivalry
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Schadenfreude
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Sponsor sincerity
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Sport
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Sport marketing
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Sport organization
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Sport sponsorship
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Sportorganisation
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Sports
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Team
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fan identification
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sponsor motives
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sponsor sincerity
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sponsorship-linked marketing
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sports team
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Cobbs, Joe
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Dalakas, Vassilis
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Journal of business research : JBR
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
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2
The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
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