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Search: subject:"Stereotype"
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Konsumentenverhalten
Geschlechterrolle
209
Gender role
204
Stereotyp
193
Stereotype
171
Gender
109
Geschlecht
106
Weibliche Arbeitskräfte
82
Women workers
82
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70
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67
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57
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56
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55
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49
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44
stereotype
42
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41
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41
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40
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36
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36
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36
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30
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29
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29
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27
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27
Stereotype threat
26
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25
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25
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4
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
5
Anthropology and business
2
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2
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1
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1
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1
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1
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1
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1
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1
Journal of fashion marketing and management
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Journal of marketing research
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
36
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11
National stereotypes as antecedents of country-of-origin image : the role of the
stereotype
content model
Motsi, Terence
;
Park, Ji Eun
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10012200803
Saved in:
12
Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies
Koo, Jayoung
;
Loken, Barbara
- In:
Business ethics, the environment & responsibility
31
(
2022
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012795278
Saved in:
13
Sizes are gendered : the effect of size cues in brand names on brand stereotyping
Zhang, Kuangjie
;
Li, Shaobo
;
Ng, Sharon
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 252-267
Persistent link: https://www.econbiz.de/10013349043
Saved in:
14
Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku, Li
;
Nan, Yafeng
;
Yao, Ruoxi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1880-1904
Persistent link: https://www.econbiz.de/10013391142
Saved in:
15
From identity politics to the politics of power : men, masculinities and transnational patriarchies in marketing and consumer research
Hein, Wendy
;
Hearn, Jeff
- In:
The Routledge companion to marketing and feminism
,
(pp. 138-156)
.
2022
Persistent link: https://www.econbiz.de/10014474334
Saved in:
16
Green CSR and brand attitude : the role of
Stereotype
Content Model
Balqiah, Tengku Ezni
- In:
European research studies
21
(
2018
)
1
,
pp. 230-249
Persistent link: https://www.econbiz.de/10012219993
Saved in:
17
A triple whammy effect of employees' gender, job type, and service outcomes on consumer behavior
Kim, Jong-Hyeong
;
Youn, Hyewon
;
Phau, Ian
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209327
Saved in:
18
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
19
Women, consumption and paradox
Malefyt, Timothy de Waal
(
ed.
);
McCabe, Maryann
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10013182234
Saved in:
20
Warmth effect in advertising : the effect of male endorsers' warmth on brand attitude
Zhang, Hongxia
;
Zheng, Xiaoying
;
Zhang, Xuan
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10012395653
Saved in:
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