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Konsumentenverhalten
Social Web
16
Social web
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User-generated content (UGC)
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10
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10
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10
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10
user-generated content (UGC)
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ECONIS (ZBW)
8
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1
Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...
Shetu, Sabakun Naher
- In:
Future Business Journal
9
(
2023
)
1
,
pp. 1-15
The study investigates the impact of
user-generated
content
(
UGC
) and micro-celebrity posts on the online purchasing …
Persistent link: https://www.econbiz.de/10014505361
Saved in:
2
Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.
;
Walker, Kristen L.
;
Eilert, Meike
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
Saved in:
3
UGC involvement, motivation and personality : comparison between China and Spain
González-Rodríguez, M. Rosario
;
Díaz-Fernández, M. …
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012548477
Saved in:
4
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
5
What we know and do not know about authenticity in dining experiences : a systematic literature review
Le, Truc H.
;
Arcodia, Charles
;
Abreu Novais, Margarida
; …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 258-275
Persistent link: https://www.econbiz.de/10012128619
Saved in:
6
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
7
"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus
;
Ryu, Ehri
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012269021
Saved in:
8
Making reservations online : the impact of consumer-written and system-aggregated
user-generated
content
(
UGC
) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
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