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Marketing segmentation
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marketing segmentation
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Marktsegmentierung
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Marketing intelligence & planning
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Insights into classic theatre market segments
Šimić, Mirna Leko
;
Pap, Ana
- In:
Naše gospodarstvo : NG
66
(
2020
)
4
,
pp. 50-62
Marketing
segmentation
is one of the key strategic elements in marketing planning that helps identifying key consumer …
Persistent link: https://www.econbiz.de/10012428333
Saved in:
2
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
3
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
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