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Konsumentenverhalten
Consumer behaviour
39
Brand management
28
Markenführung
28
Brand image
22
Markenimage
22
Luxury goods
18
Luxusgüter
18
Brand
15
Markenartikel
15
Masstige
13
masstige
11
Beziehungsmarketing
6
Masstige marketing
6
Relationship marketing
6
mass prestige
6
Satisfaction
5
Zufriedenheit
5
Emerging economies
4
India
4
Indien
4
Luxury
4
Measurement
4
Messung
4
Schwellenländer
4
luxury
4
masstige brands
4
Brand equity
3
Brand loyalty
3
Co-branding
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Mass prestige
3
National culture
3
Nationalkultur
3
Personality psychology
3
Persönlichkeitspsychologie
3
brand equity
3
brand happiness
3
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Article
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English
38
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Das, Manish
3
Paul, Justin
3
Gilal, Faheem Gul
2
Gilal, Naeem Gul
2
Gilal, Rukhsana Gul
2
Ishaq, Muhammad Ishtiaq
2
Jebarajakirthy, Charles
2
Purohit, Sonal
2
Radia, Karan Nilesh
2
Raza, Ali
2
Saha, Victor
2
Shahid, Shadma
2
Singh, Balgopal
2
Soni, Nitin
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Adil, Mohd
1
Aggarwal, Arun
1
Al-Issa, Nermain
1
Alagarsamy, Subburaj
1
Arora, Vibha
1
Back, Seung Yub
1
Bae, Hyeyoon
1
Balaji, M. S.
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Bartikowski, Boris
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Boisvert, Jean
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Borges, Ana Pinto
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Botha, Elsamari
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Burhanudin, Burhanudin
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1
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Journal of business research : JBR
15
International journal of consumer studies
10
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European management review : EMR
1
Journal of international consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of revenue and pricing management
1
Review of radical political economics
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
38
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1
A heterodox approach to
masstige
: brand fetishism, corporate pricing, and rules of consumer choice
Lah, Marko
;
Sušjan, Andrej
- In:
Review of radical political economics
56
(
2024
)
2
,
pp. 214-232
Persistent link: https://www.econbiz.de/10014578247
Saved in:
2
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for
Masstige
products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
3
Masstige
scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
Impact of self-esteem and self-gifting on
masstige
purchase intentions
Khan, Mumtaz Muhammad
;
Ishaq, Muhammad Ishtiaq
;
Iqbal, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465970
Saved in:
5
Conceptualizing
masstige
buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
6
Masstige
consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
7
The role of product design in shaping
masstige
brand passion : a
masstige
theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
8
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping
masstige
brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
9
Humanizing metaverse : psychological involvement and
masstige
value in retail versus tourism platforms
Jin, Dan
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014531648
Saved in:
10
Why do consumers consume
masstige
products? : a cross-cultural investigation through the lens of self-determination theory
Shahid, Shadma
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460868
Saved in:
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