Impact of self-esteem and self-gifting on masstige purchase intentions
Mumtaz Muhammad Khan, Muhammad Ishtiaq Ishaq, Muazma Iqbal, Ali Raza
| Year of publication: |
2024
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|---|---|
| Authors: | Khan, Mumtaz Muhammad ; Ishaq, Muhammad Ishtiaq ; Iqbal, Muazma ; Raza, Ali |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 2, Art.-No. e13012, p. 1-20
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| Subject: | brand personality | masstige consumption | masstige marketing | self-esteem | self-gifting | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014465970