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Konsumentenverhalten
Product features
11
Consumer behaviour
10
product features
9
Beziehungsmarketing
4
Brand image
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenimage
4
Productivity
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4
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4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
New product development
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Online retailing
3
Online-Handel
3
Product design
3
Produktentwicklung
3
Viral marketing
3
Virales Marketing
3
Bayesian analysis
2
Bewertung
2
Brand Name
2
Brand switching
2
Conjoint
2
Convenience
2
Data Mining
2
Data mining
2
Dependency
2
Equilibrium profits
2
Evaluation
2
India
2
Kaufentscheidung
2
Market research
2
Marktforschung
2
Mobile phone
2
Mobiltelefon
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Ahmed, Zafar U.
2
Al-Kwifi, Osama Sam
1
Al-Kwifi, Sam O.
1
Baccarella, Christian V.
1
Beckmann, Markus
1
Davidaviciene, Vida
1
Frankwick, Gary L.
1
Jonyte-Zemlickiene, Akvile
1
Kamarudin, Diyana
1
Kumari, Radha
1
Lu, Xiaonong
1
Padmavathy, C.
1
Peng, Zhanglin
1
Ramirez, Edward
1
Raudeliuniene, Jurgita
1
Sah, Laxmi Kumar
1
Sang, Hui
1
Swapana, M.
1
Tajdini, Saeed
1
Tan, Wai Hong
1
Tvaronaviciene, Manuela
1
Wang, Anning
1
Wehnert, Peter
1
Xue, Fei
1
Yammout, Dina
1
Zhang, Qiang
1
Zhao, Jinling
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Zhao, Shuangyao
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Information systems and e-business management : ISeB
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of technology marketing : IJTMkt
1
Journal of international consumer marketing
1
Journal of management history : JMH
1
Marketing i menedžment innovacij : m&mi
1
Nepalese journal of economics : a publication of Uniglobe College
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
10
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1
Factors affecting customer buying behavior in online shopping
Davidaviciene, Vida
;
Raudeliuniene, Jurgita
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 11-19
Persistent link: https://www.econbiz.de/10013162727
Saved in:
2
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
3
Factors affecting smartphone brand switching behavior in Kathmandu valley
Kumari, Radha
;
Sah, Laxmi Kumar
- In:
Nepalese journal of economics : a publication of …
6
(
2022
)
3
,
pp. 82-95
Persistent link: https://www.econbiz.de/10013449196
Saved in:
4
Factors influencing purchase intention of smartphone : a case of Gen Z Malaysian consumers
Tan, Wai Hong
;
Kamarudin, Diyana
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 50-70
Persistent link: https://www.econbiz.de/10013258234
Saved in:
5
A review-driven customer preference measurement model for product improvement : sentiment-based importance-performance analysis
Wang, Anning
;
Zhang, Qiang
;
Zhao, Shuangyao
;
Lu, Xiaonong
; …
- In:
Information systems and e-business management : ISeB
18
(
2020
)
1
,
pp. 61-88
Persistent link: https://www.econbiz.de/10012226229
Saved in:
6
In crowdfunding we trust? : investigating crowdfunding success as a signal for enhancing trust in sustainable
product
features
Wehnert, Peter
;
Baccarella, Christian V.
;
Beckmann, Markus
- In:
Technological forecasting & social change : an …
141
(
2019
),
pp. 128-137
Persistent link: https://www.econbiz.de/10012132995
Saved in:
7
What happens when satisfied customers need variety? : effects of purchase decision involvement and product category on Chinese consumers' brand-switching behavior
Sang, Hui
;
Xue, Fei
;
Zhao, Jinling
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 148-157
Persistent link: https://www.econbiz.de/10011917532
Saved in:
8
Factors influencing dependency on smartphone and the impact on purchase behaviour : an empirical research
Swapana, M.
;
Padmavathy, C.
- In:
International journal of e-business research : an …
13
(
2017
)
2
,
pp. 79-92
Persistent link: https://www.econbiz.de/10011675221
Saved in:
9
An intellectural journey into the historical evolution of marketing research in brand switching behavior : past, present and future
Al-Kwifi, Osama Sam
;
Ahmed, Zafar U.
- In:
Journal of management history : JMH
21
(
2015
)
2
,
pp. 172-193
Persistent link: https://www.econbiz.de/10011326810
Saved in:
10
Brand switching of high-technology capital products : how
product
features
dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
Saved in:
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