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Adherent switching behavior
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Christentum
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push-pull-mooring migration model
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International review on public and non-profit marketing
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Adherents' switching behavior : exploring the push-pull-mooring framework in the Christian religious market
Isibor, Osaiga Felix
;
Odia, Edith Onowe
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 95-127
Persistent link: https://www.econbiz.de/10012428315
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2
Switching behavior in the Christian religious market : a review and research agenda
Isibor, Osaiga Felix
;
Agbonifoh, Barnabas Aigbojie
; …
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
5
,
pp. 528-556
Persistent link: https://www.econbiz.de/10012200048
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