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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Antecedents and mediators of experiential retailing consumer behavior
Hu, Meng
;
Sun, Yangyang
;
Liu, Xinxin
;
Li, Yujia
;
Yang, …
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 920-938
Persistent link: https://www.econbiz.de/10014315183
Saved in:
3
Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance
Rapp, Adam
;
Baker, Thomas L.
;
Bachrach, Daniel G.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 358-369
Persistent link: https://www.econbiz.de/10011309647
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