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Konsumentenverhalten
social judgment theory
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Consumer behaviour
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Social Judgment Theory
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Social judgment theory
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elaboration likelihood model
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Andrews MacLelland, Melinda
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Kok Wei Khong
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Pollitte, Wesley
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Rumble, Joy N.
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of internet commerce
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Perceptual deterrents of the green consumer
Andrews MacLelland, Melinda
;
Foster, Jamye
;
Pollitte, Wesley
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 293-318
Persistent link: https://www.econbiz.de/10013380465
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2
How consumers process complex information related to food biotechnology : the case of citrus greening
Ruth, Taylor K.
;
Rumble, Joy N.
;
Lamm, Alexa J.
;
Ellis, …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
2
,
pp. 103-122
Persistent link: https://www.econbiz.de/10012243995
Saved in:
3
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
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