Miranda de Oliveira, Anna Gabriela; Melo, Marlene … - In: The international journal of management science and … (2015) 15, pp. 94-113
This study aims to analyze the common elements in the mental models of cultural entrepreneurs in Belo Horizonte, Brazil … theoretical framework of this study addresses entrepreneurship and the mental models of entrepreneurs in the creative economy … enterprises in Belo Horizonte. The collected data indicates common elements of mental models between the entrepreneurs surveyed …