//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kroatien"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Šerić, Maja"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kroatien
Beziehungsmarketing
14
Brand management
14
Markenführung
14
Relationship marketing
14
Brand image
13
Markenimage
13
Consumer behaviour
11
Konsumentenverhalten
11
Croatia
9
Marketing management
9
Marketingmanagement
9
Hotel industry
7
Hotellerie
7
Brand
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenartikel
5
Brand loyalty
4
Confidence
4
Dienstleistungsqualität
4
Integrated marketing communications (IMC)
4
Satisfaction
4
Service quality
4
Tourism
4
Tourismus
4
Vertrauen
4
Brand equity
3
Communication
3
Einzelhandel
3
Italien
3
Italy
3
Kommunikation
3
Perceived quality
3
Retail trade
3
Structural equation model
3
Strukturgleichungsmodell
3
Tourism industry
3
Tourismuswirtschaft
3
integrated marketing communications
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Šerić, Maja
6
Gil Saura, Irene
5
Mikulić, Josip
2
Mollá Descals, Alejandro
1
Ozretić-Došen, Đurđana
1
Praničević, Daniela Garbin
1
Šeric, Maja
1
more ...
less ...
Published in...
All
Economic research
1
International journal of contemporary hospitality management
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of vacation marketing : an international journal
1
Tourism review
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
2
A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia
Šerić, Maja
- In:
Journal of hospitality and tourism insights
1
(
2018
)
4
,
pp. 340-366
Persistent link: https://www.econbiz.de/10011924290
Saved in:
3
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
4
Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries
Šerić, Maja
;
Gil Saura, Irene
;
Praničević, Daniela …
- In:
Economic research
29
(
2016
)
1
,
pp. 1091-1108
Persistent link: https://www.econbiz.de/10012222128
Saved in:
5
Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja
;
Gil Saura, Irene
;
Ozretić-Došen, Đurđana
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 958-979
Persistent link: https://www.econbiz.de/10011408175
Saved in:
6
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
7
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->