//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kultursponsoring"
~subject:"Sponsorship"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sponsorship"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kultursponsoring
Sponsorship
Sponsoring
1,766
Sports marketing
441
Sportmarketing
434
Deutschland
371
Sport
360
Germany
355
Sports
339
Consumer behaviour
312
Konsumentenverhalten
298
Professional sports
227
Profisport
227
Sportveranstaltung
222
Sport event
221
Werbewirkung
208
Advertising effects
207
Fußball
206
Football
204
Brand management
192
Markenführung
186
sponsorship
182
Brand image
170
Markenimage
165
Marketing management
154
Marketingmanagement
153
Öffentlichkeitsarbeit
128
Public relations
124
USA
112
Corporate Social Responsibility
110
Advertising
109
Corporate social responsibility
107
United States
105
Marketing
97
Werbung
97
Internet marketing
92
Online-Marketing
92
Theorie
79
Theory
79
Sportorganisation
78
Sport organization
77
more ...
less ...
Online availability
All
Undetermined
603
Free
184
Type of publication
All
Article
1,258
Book / Working Paper
570
Journal
10
Other
1
Type of publication (narrower categories)
All
Article in journal
858
Aufsatz in Zeitschrift
858
Aufsatz im Buch
223
Book section
223
Graue Literatur
146
Non-commercial literature
146
Hochschulschrift
137
research-article
118
Thesis
107
Collection of articles of several authors
81
Sammelwerk
81
Arbeitspapier
63
Working Paper
63
Case study
53
Fallstudie
53
Aufsatzsammlung
35
Konferenzschrift
28
Bibliografie enthalten
26
Bibliography included
26
Conference proceedings
21
case-report
13
Handbook
10
Handbuch
10
Ratgeber
9
non-article
9
Amtsdruckschrift
8
Government document
8
Lehrbuch
8
Textbook
7
review-article
7
Guidebook
6
conceptual-paper
6
miscellaneous
5
Bibliografie
3
Conference paper
3
Interview
3
Konferenzbeitrag
3
review
3
Adressbuch
2
Bibliography
2
more ...
less ...
Language
All
English
1,258
German
524
Undetermined
24
French
19
Italian
9
Dutch
4
Russian
4
Polish
3
Spanish
3
Hungarian
1
Norwegian
1
Swedish
1
more ...
less ...
Author
All
Cornwell, T. Bettina
33
Jensen, Jonathan A.
27
Bruhn, Manfred
25
Nufer, Gerd
22
Hermanns, Arnold
20
Mazodier, Marc
18
Woisetschläger, David
16
Cobbs, Joe
15
O'Reilly, Norm
15
Scheinbaum, Angeline Close
15
Carrillat, François A.
14
Grohs, Reinhard
14
Lacey, Russell
13
Breuer, Christoph
12
Koronios, Konstantinos
12
Quester, Pascale
12
Backhaus, Christof
9
Bühler, André W.
9
Marwitz, Christian
9
Meenaghan, John A.
9
Astous, Alain d'
8
Biscaia, Rui
8
Cobbs, Joe B.
8
Dietl, Helmut
8
Rumpf, Christopher
8
Schnittka, Oliver
8
Spais, George S.
8
Bouchet, Adrien
7
Dalakas, Vassilis
7
Johnston, Margaret A.
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Nadeau, John
7
Olson, Erik L.
7
Plewa, Carolin
7
Prendergast, Gerard P.
7
Tsiotsou, Rodoula
7
Bagusat, Ariane
6
Burmann, Christoph
6
Dimitropoulos, Panagiotis
6
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
5
Causales GmbH
3
Fachhochschule Reutlingen / European School of Business
3
Athens Institute for Education and Research
2
BDW, Deutscher Kommunikationsverband
2
Friedrich-Schiller-Universität Jena
2
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
2
Kulturstiftung Haus Europa
2
Technische Universität Braunschweig
2
University of Queensland / Department of Economics
2
Arbeitskreis Sportökonomie
1
Art Frankfurt <7, 1995, Frankfurt am Main>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
August Vermeylenfonds
1
Bildungswissenschaftliche Hochschule Flensburg
1
Bundesinstitut für Sportwissenschaft
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Center for Corporate Citizenship <Eichstätt>
1
Center of Market Oriented Product and Production Management
1
Centre de Droit et d'Economie du Sport
1
Chambre de commerce et d'industrie de Paris
1
Confederazione generale dell'industria italiana
1
Conference on Urban Public Expenditures <2, 1964, New York, NY>
1
Deutsche Gesellschaft für Hämatologie und Medizinische Onkologie
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Kommunikationsverband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Dubrovnik Economic Conference <9, 2003, Dubrovnik>
1
Ebs European Business School
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
Ethnikē Trapeza tēs Hellados
1
Europarat
1
Europäische Kommission
1
Fachhochschule Schmalkalden
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
Journal of business research : JBR
39
European Journal of Marketing
36
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International Journal of Sports Marketing and Sponsorship
22
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
SpringerLink / Bücher
18
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Sport, Business and Management: An International Journal
13
International journal of sport finance
10
Journal of marketing communications
10
Research
10
Strategic Direction
10
The journal of business & industrial marketing
10
Journal of promotion management : innovations in planning and applied research
9
Springer eBook Collection
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Journal of Business & Industrial Marketing
8
Journal of strategic marketing
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Corporate Communications: An International Journal
7
Gabler Edition Wissenschaft
7
Journal of Product & Brand Management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Marketing Intelligence & Planning
7
Europäische Hochschulschriften / 5
6
Journal of Services Marketing
6
Journal of the Academy of Marketing Science
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,648
Other ZBW resources
163
RePEc
20
BASE
5
USB Cologne (EcoSocSci)
2
EconStor
1
Showing
1
-
10
of
1,839
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
2
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
3
Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
International journal of innovation and technology …
19
(
2022
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014232392
Saved in:
4
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
5
Guidelines for sponsorship signaling within socially complex markets
Lin, Hsin-Chen
;
Bruning, Patrick F.
- In:
Business horizons
67
(
2024
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10014456139
Saved in:
6
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
7
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
8
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin
;
Muc, Magdalena
;
Bunn, Christopher
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
Saved in:
9
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
10
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->