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~subject:"Kundenbindung"
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Search: subject:"Loyalty"
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Subject
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Kundenbindung
Relationship marketing
3,475
Beziehungsmarketing
3,457
Consumer behaviour
2,932
Konsumentenverhalten
2,923
Customer satisfaction
1,871
Kundenzufriedenheit
1,835
Service quality
1,068
Brand management
1,052
Dienstleistungsqualität
1,051
Markenführung
1,050
Brand loyalty
997
Customer retention
888
Loyalty program
883
Markentreue
882
Kundenbindungsprogramm
879
Brand image
874
Markenimage
874
Markenartikel
674
Brand
668
Loyalty
645
loyalty
580
customer loyalty
483
Customer loyalty
477
Einzelhandel
451
Retail trade
447
Confidence
412
Vertrauen
412
Exit strategy
395
Exit-Strategie
395
brand loyalty
340
Social Web
325
Social web
325
Theorie
308
Theory
308
Online retailing
307
Online-Handel
307
Online-Marketing
302
Internet marketing
301
Satisfaction
289
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308
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162
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546
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117
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69
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38
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38
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33
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33
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20
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18
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18
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18
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17
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15
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15
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11
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11
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11
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9
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7
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7
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4
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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English
712
German
262
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4
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2
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1
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Rennhak, Carsten
12
Becker, Roman
7
Daschmann, Gregor
7
Ozuem, Wilson
5
Confente, Ilenia
4
Hoffmann, Anke
4
Kreutzer, Ralf T.
4
Körnert, Jan
4
Prentice, Catherine
4
Ranzinger, Alexandra
4
Rodríguez del Bosque, Ignacio A.
4
Wolf, Cornelia
4
Anaya-Sánchez, Rafael
3
Bakay, Zoltán
3
Chen, Shu-Ching
3
Gouthier, Matthias
3
Haag, Nils Christian
3
Heidemann, Julia
3
Heinrich, Bernd
3
Hennig-Thurau, Thorsten
3
Holland, Heinrich
3
Hollebeek, Linda D.
3
Jekel, Nicole H.
3
Langmann, Kristin
3
Orth, Ulrich R.
3
Palmatier, Robert W.
3
Papenhoff, Heike
3
Pepels, Werner
3
Pätzmann, Jens
3
Pérez, Andrea
3
Ramaseshan, B.
3
Rogan, Michelle
3
Russo, Ivan
3
Seja, Christa
3
Sprott, David E.
3
Stock-Homburg, Ruth
3
Töpfer, Armin
3
Wang, Cheng Lu
3
Wong, IpKin Anthony
3
Aguilar-Illescas, Rocio
2
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Springer Fachmedien Wiesbaden
19
Munich Business School
10
Nomos Verlagsgesellschaft
4
Verlag Dr. Kovač
4
GABAL-Verlag GmbH
3
Logos Verlag Berlin
3
W. Kohlhammer GmbH
3
epubli GmbH
3
Books on Demand GmbH <Norderstedt>
2
Edward Elgar Publishing
2
Excellence-in-Service-Konferenz <5., 2015, Koblenz>
2
Institut für Wirtschaftsinformatik <Bern>
2
Institut für Wirtschaftsinformatik <Siegen>
2
National Bureau of Economic Research
2
Springer Gabler <Firma>
2
Technische Universität Dresden
2
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
2
Autohaus Buch und Formular
1
BusinessVillage GmbH
1
Center for Service Excellence
1
Center for Urban & Real Estate Management <Zürich>
1
Christian-Albrechts-Universität zu Kiel
1
Dpunkt.Verlag <Heidelberg>
1
Duesseldorf University of Applied Sciences
1
Eberhard Karls Universität Tübingen
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Business School <Oestrich-Winkel>
1
Fakultät Wirtschaftswissenschaften, Technische Universität Bergakademie Freiberg
1
Frankreich / Autorité de la Concurrence
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
INTARGIA Managementberatung GmbH
1
Institut für Betriebsforschung <Hannover> / Abteilung Markt und Konsum
1
Institut für Versicherungswirtschaft <Wien>
1
International Association for the Study of Insurance Economics
1
Josef Eul Verlag GmbH
1
Konferencja naukowa doktorantów ; IX (Szczecin) : 2013.05.11
1
Lehmanns Media GmbH
1
MITP Verlags-GmbH & Co. KG
1
Springer International Publishing
1
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SpringerLink / Bücher
29
Journal of retailing and consumer services
21
Journal of business research : JBR
18
Research
13
Springer eBook Collection
11
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Munich Business School Working Paper
9
Psychology & marketing
9
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Kundenmanagement & Electronic Commerce
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
Diskussionspapier
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forum Marketing
4
Journal of marketing analytics : JMA
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Services marketing quarterly
4
Springer eBook Collection / Business and Management
4
Universität Augsburg - Research Center Finance & Information Management - Publications
4
Applied Marketing Science / Angewandte Marketingforschung
3
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Competence Site
3
Dissertation Series CentER
3
Handbook of research on retailer-consumer relationship development
3
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Source
All
ECONIS (ZBW)
913
USB Cologne (business full texts)
42
USB Cologne (EcoSocSci)
19
BASE
2
RePEc
2
EconStor
1
Showing
1
-
10
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979
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articles prioritized
date (newest first)
date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand
loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Influencer-driven
loyalty
: understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
3
The effect of brand experience and service quality on customer
loyalty
mediated by customer satisfaction
Nadhifa, Shafira
;
Sunaryo
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014420177
Saved in:
4
The green experience effects on gen z customer
loyalty
mediated by perceived value and satisfaction
Daniar, Katherin
;
Rohman, Fatchur
;
Sunaryo
-
2023
Persistent link: https://www.econbiz.de/10014327714
Saved in:
5
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
6
Ways to measure
loyalty
of service users
Quang Dang Nguyen
;
Khoa Van Nguyen
;
Kolosova, Olga
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012799973
Saved in:
7
Temporal orientation and customer
loyalty
programs
Hendler, Flavia
;
LaTour, Kathryn A.
;
Cotte, June
- In:
The Cornell hospitality quarterly
63
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
Saved in:
8
The effects of customer engagement and brand trust on brand
loyalty
: a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
9
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal
loyalty
: simultaneous testing of three
loyalty
types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
10
Validating a multidimensional perspective of relationship marketing on brand attachment, customer
loyalty
and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
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