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Kundenintegration
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subject:"prosumer"
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Prosumers
' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
2
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
3
Encouraging user-generated content with a conceptional social media communication process model
Anger, Isabel
;
Kittl, Christian
- In:
International journal of e-entrepreneurship and …
3
(
2012
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10009521489
Saved in:
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