Encouraging user-generated content with a conceptional social media communication process model
Isabel Anger; Christian Kittl
| Year of publication: |
2012
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|---|---|
| Authors: | Anger, Isabel ; Kittl, Christian |
| Published in: |
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-8585, ZDB-ID 2587499-8. - Vol. 3.2012, 1, p. 33-41
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| Subject: | Prosumers | Social Web | Social web | Kundenintegration | Customer integration | Öffentlichkeitsarbeit | Public relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009521489