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~subject:"Kundenmanagement"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
~type_genre:"Guidebook"
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Kundenmanagement
Relationship marketing
Kundenwert
315
Customer value
313
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24
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Bruhn, Manfred
7
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5
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Kumar, V.
4
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3
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3
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2
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2
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2
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2
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Handbook of research on customer equity in marketing
14
Creating and managing superior customer value
4
Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Profit maximization through customer relationship marketing : measurement, prediction and implementation
3
The Routledge handbook of service research insights and ideas
3
Beiträge zum wertorientierten Kundenbeziehungsmanagement
2
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
2
Handbuch Kundenbindungsmanagement
2
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
2
Service Value als Werttreiber : Konzepte, Messung und Steuerung
2
Strategic value management : a dynamic perspective
2
The Oxford handbook of strategic sales and sales management
2
Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen
2
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
2
dtv / Beck-Wirtschaftsberater im dtv
2
21st century business practices : the evolving trends in India
1
AI-driven marketing research and data analytics
1
Aktuelle Entwicklungen im Dienstleistungsmarketing
1
Bankenmanagement : erfolgreiches Banking in Konsolidierung und Turnaround
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business-to-business brand management : theory, research and executive case study exercises
1
CRM-Erfolg
1
Collaborative value co-creation in the platform economy
1
Company and customer relations
1
Competitiveness und Ethik : mit 12 Tabellen
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 2
1
Controlling zwischen Shareholder Value und Stakeholder Value : neue Anforderungen, Konzepte und Instrumente
1
Cu - Hi
1
Customer Experience : Forum Dienstleistungsmanagement
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Data Mining und Statistik in Hochschule und Wirtschaft : Proceedings der 6. Konferenz der SAS-Anwender in Forschung und Entwicklung (KSFE) [28. Februar - 01. März 2002 Universität Dortmund]
1
Die Praxis des Verkaufs : Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
1
Die Rolle des Staates in der Ökonomie : finanzwissenschaftliche Perspektiven ; Festschrift für Otto Roloff zum 65. Geburtstag
1
Die Vielfalt der Dienstleistungsökonomik : Festschrift für Dieter Witt zum 60. Geburtstag
1
Die Zukunft der Banken - die Banken der Zukunft
1
Die Zukunft der diversifizierten Unternehmung
1
Dienstleistungscontrolling
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ECONIS (ZBW)
154
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1
Customer lifetime value prediction using survival analysis
Hondoma, Thanks
- In:
AI-driven marketing research and data analytics
,
(pp. 143-161)
.
2024
Persistent link: https://www.econbiz.de/10014558901
Saved in:
2
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
3
The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
Saved in:
4
Managing customer relationships using customer lifetime value and customer equity metrics
Jain, Reetika
- In:
Performance management : happiness and keeping pace …
,
(pp. 175-186)
.
2021
Persistent link: https://www.econbiz.de/10012316405
Saved in:
5
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
6
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
7
Value co-creation and its meaning for customers
Gallan, Andrew S.
;
Go Jefferies, Josephine
- In:
The Routledge handbook of service research insights and …
,
(pp. 322-343)
.
2020
Persistent link: https://www.econbiz.de/10012238673
Saved in:
8
Values obtained from customer relationship management
Danielak, Wiesław
- In:
Innovation and entrepreneurship : theory and practice
,
(pp. 9-17)
.
2020
Persistent link: https://www.econbiz.de/10012257558
Saved in:
9
Customer segmentation based on customer lifetime value using big data analytics
Fitria, Syarifah Fatimah
;
Aruan, Daniel Tumpal Hamonangan
- In:
Business and management issues in the global and …
,
(pp. 185-203)
.
2019
Persistent link: https://www.econbiz.de/10012311650
Saved in:
10
Creating value for customers
Bitkowska, Agnieszka
- In:
Strategic value management : a dynamic perspective
,
(pp. 200-207)
.
2019
Persistent link: https://www.econbiz.de/10011980503
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