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~subject:"Kundenmanagement"
~subject:"Relationship marketing"
~type_genre:"Conference paper"
~type_genre:"Conference proceedings"
~type_genre:"Guidebook"
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Kundenmanagement
Relationship marketing
Kundenwert
26
Customer value
24
Beziehungsmarketing
15
Betriebliche Wertschöpfung
8
Value creation
8
Consumer behaviour
6
Konsumentenverhalten
6
Customer integration
4
Kundenintegration
4
Marketingtheorie
4
Business model
3
Customer satisfaction
3
Geschäftsmodell
3
Kundenzufriedenheit
3
Marketing theory
3
Quality management
3
Qualitätsmanagement
3
Service-Dominant Logic
3
Service-dominant logic
3
Customer acquisition
2
Deutschland
2
Germany
2
Kundengewinnung
2
Kundenorientierung
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Social values
2
Soziale Werte
2
Strategic management
2
Strategisches Management
2
Theorie
2
Theory
2
USA
2
United States
2
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2
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1
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954
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144
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144
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102
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79
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49
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49
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35
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18
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10
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Bruhn, Manfred
2
Aiello, Gaetano
1
Barnes, Cindy
1
Blake, Helen
1
Cassia, Fabio
1
Cobelli, Nicola
1
Floh, Arne
1
Gill, Liz
1
Heskett, James L.
1
Hoppe, Daniel
1
Hubschneider, Martin
1
Ko, Eunju
1
Koller, Monika
1
Lanning, Michael J.
1
Lee, Chang Han
1
Mahajan, Gautam
1
Ney, Benjamin
1
Phan, Michel Cao Tuan
1
Pinder, David
1
Rusch, Thomas
1
Tikkanen, Henrikki
1
Ugolini, Marta Maria
1
Verhoef, Peter C.
1
Vom Hofe, Renate
1
Wagner, Ilse
1
Wagner, Udo
1
Whitaker, Darlene
1
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dtv / Beck-Wirtschaftsberater im dtv
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1
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1
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1
The TQM journal : the international review of organizational improvement
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
15
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1
Understanding business customer value in a retail environment : a scale development study
Ney, Benjamin
;
Whitaker, Darlene
;
Zentes, Joachim
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 460-472
Persistent link: https://www.econbiz.de/10011534041
Saved in:
2
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
3
The role of lifetime activity cues in customer base analysis
Hoppe, Daniel
;
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
Saved in:
4
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
5
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
6
Kundenorientierung : Bausteine für ein exzellentes Customer Relationship Management (CRM)
Bruhn, Manfred
-
2012
-
Orig.-Ausg., 4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10009501923
Saved in:
7
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
8
Focusing on your customer : expert solutions to everyday challenges
Heskett, James L.
-
2011
Persistent link: https://www.econbiz.de/10008747988
Saved in:
9
Wer Erfolg hat, ist selber schuld : Kunden gewinnen, Kunden halten, Ziele erreichen ; mit vielen praktischen Beispielen
Wagner, Ilse
-
2009
Persistent link: https://www.econbiz.de/10003788253
Saved in:
10
Creating & delivering your value proposition : managing customer experience for profit
Barnes, Cindy
;
Blake, Helen
;
Pinder, David
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003840801
Saved in:
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