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~subject:"Kundenwert"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Kundenwert
Kundenzufriedenheit
Markenführung
Beziehungsmarketing
463
Relationship marketing
463
Deutschland
147
Germany
147
Theorie
72
Theory
72
Kundenmanagement
58
Marketingmanagement
43
Lieferantenmanagement
40
Marketing management
40
Supplier relationship management
40
Marketing
33
Social Web
31
Social web
31
Customer satisfaction
29
Innovationsmanagement
28
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28
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27
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25
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24
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23
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23
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23
Consumer behaviour
22
Konsumentenverhalten
22
Kundenorientierung
22
Prozessmanagement
21
Strategic management
21
Business process management
20
Erfolgsfaktor
20
Kundenbindung
20
Success factor
20
Brand management
19
Qualitätsmanagement
19
Customer value
18
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18
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Article
43
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23
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Fallstudie
Übersichtsarbeit
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6,499
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6,499
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513
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513
Hochschulschrift
273
Thesis
213
Graue Literatur
167
Non-commercial literature
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109
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108
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68
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66
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8
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36
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31
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Bruhn, Manfred
4
Homburg, Christian
3
Belz, Christian
2
Bieger, Thomas
2
Georgi, Dominik
2
Töpfer, Armin
2
Achimba, Clement
1
Ackermann, Walter
1
Ahujy, Vandana
1
Ajami, Riad A.
1
Altinay, Levent
1
Amos, Amembah A. Lamu
1
Armbrecht, Wolfgang
1
Bauer, Michael Johannes
1
Beckett, Nigel P.
1
Biehl, Marjorie Luísa
1
Bock, Andreas H.
1
Boyd, Tom
1
Braekler, Michael
1
Bungay Stanier, Michael
1
Buss, Christian
1
Cadwallader, Susan
1
Calloway, Joe
1
Canniford, Robin
1
Castañeda, José Alberto
1
Chahal, Hardeep
1
Chen, Li-fei
1
Chuancharoen, Supakij
1
Crepaz, Marc-Philipp
1
Crostack, Horst-Artur
1
DaSilva, Carlos M.
1
Dagger, Tracey S.
1
Das, Gurcharan
1
Dixit, Ashutosh
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Eckert, Hans
1
Faerber, Andreas
1
Fathian, Mohammad
1
Friederichs-Schmidt, Silke
1
Fries, Andreas
1
Fuchs, Oliver A.
1
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
European journal of marketing : EJM
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Best practice der Markenführung
1
Cases on ...
1
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
1
Corporate brand and corporate reputation
1
Dienstleistungscontrolling
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Diversity in European marketing : text and cases
1
E-business managerial aspects, solutions and case studies
1
E-retailing challenges and opportunities in the global marketplace
1
Erfolgreiches Management
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Fachkompetenz
1
Gabler Research
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
1
Harvard business review on emerging markets
1
International journal of electronic customer relationship management : IJECRM
1
International journal of management & enterprise development : IJMED
1
International journal of quality and service sciences
1
Journal of business and psychology
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Lehrbuch
1
Management decision : MD
1
Management research review
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Marktorientierte Unternehmensführung
1
Marktorientiertes Management
1
Modern banking : applied theory and practice
1
Redline Wirtschaft
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
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ECONIS (ZBW)
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1
Customer
relationship
management
: a global perspective
Raab, Gerhard
;
Ajami, Riad A.
;
Gargeya, Vidyaranya B.
; …
-
2008
Persistent link: https://www.econbiz.de/10003582985
Saved in:
2
Customer
Relationship
Management
im Krankenhaus : empirische Übung eines Kundenwertmodells für niedergelassene Ärzte
Heinrich, Dirk
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008906129
Saved in:
3
Enhancing customer experience in the service industry : a global perspective
Altinay, Levent
(
ed.
);
Poudel, Surya
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011419571
Saved in:
4
Competing through logistics management : studies on e-retailing in China
Lu, Yaqiong
;
Liu, Zheng
;
Ma, Lei
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 256-275)
.
2016
Persistent link: https://www.econbiz.de/10011506301
Saved in:
5
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
6
Innovation in banking industry : achieving customer satisfaction
Achimba, Clement
;
Ongonga, Jared Opiyo
;
Nyarondia, …
- In:
Modern banking : applied theory and practice
,
(pp. 223-245)
.
2016
Persistent link: https://www.econbiz.de/10011517680
Saved in:
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2016
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
Saved in:
8
Customer
Relationship
Management
der BMW Group : Backbone des integrierten Marketing
Armbrecht, Wolfgang
;
Braekler, Michael
;
Wortmann, Ulrike
- In:
Best practice der Markenführung
,
(pp. 303-332)
.
2009
Persistent link: https://www.econbiz.de/10003770998
Saved in:
9
Cases on consumer-centric marketing management
Jham, Vimi
(
contributor
);
Puri, Sandeep
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10009782412
Saved in:
10
A novel framework for customer-driven service strategies : a case study of a restaurant chain
Chen, Li-fei
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 119-128
Persistent link: https://www.econbiz.de/10010239937
Saved in:
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