Sarmad, Imran; Ali, Rizwan - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 191-213
between customer advocacy and brand loyalty in the retail banking sector of Pakistan. The brand relationship quality and … to test the proposed model. The findings provide support to the idea that brand trust and the brand relationship quality … of brand relationship quality and brand trust in promoting brand loyalty and give some foundational knowledge about how …