//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Lebensmittel"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verpackungsgestaltung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Lebensmittel
Markenführung
Verpackungsgestaltung
57
Package design
55
Verpackung
25
Verpackungstechnik
23
Packaging
17
Deutschland
13
Verpackungswirtschaft
13
Packaging industry
11
Consumer behaviour
10
Konsumentenverhalten
10
Germany
8
Verpackungsindustrie
8
Theorie
7
Theory
7
USA
7
United States
7
Green packaging
6
Zeitschrift
6
Ökologische Verpackung
6
Australia
5
Australien
5
Design
4
Psychology of advertising
4
Werbepsychologie
4
Adressbuch
3
Advertising effects
3
Brand management
3
Getränkeverpackung
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Mineral water
3
Mineralwasser
3
Nachhaltigkeit
3
New product development
3
Packaging recycling
3
Perception
3
Preismanagement
3
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Braconnot, Alexandra R.
1
Cornehl, Michaela
1
Fitzsimons, Gavan J.
1
Jaud, David A.
1
Littel, Sandra
1
Lunardo, Renaud
1
Orth, Ulrich R.
1
Rompay, Thomas J. L. van
1
Shepherd, Steven
1
Veltkamp, Martijn
1
Voßhenrich, Oliver
1
more ...
less ...
Published in...
All
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
European journal of marketing : EJM
1
Journal of consumer behaviour
1
Journal of marketing theory and practice : JMTP
1
Psychology & marketing
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.
;
Braconnot, Alexandra R.
;
Lunardo, Renaud
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1224-1236
Persistent link: https://www.econbiz.de/10014368255
Saved in:
2
Special edition packaging and its negative effects on search and the shopping experience
Shepherd, Steven
;
Fitzsimons, Gavan J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 156-172
Persistent link: https://www.econbiz.de/10012483451
Saved in:
3
Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
Saved in:
4
Product packaging metaphors : effects of ambiguity and explanatory information on consumer appreciation and brand perception
Rompay, Thomas J. L. van
;
Veltkamp, Martijn
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 404-415
Persistent link: https://www.econbiz.de/10010362503
Saved in:
5
Effects of package visuals and haptics on brand evaluations
Littel, Sandra
;
Orth, Ulrich R.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10009718539
Saved in:
6
Die Rolle der Natürlichkeitspräferenz für die Verpackungsgestaltung bei Lebensmitteln
Cornehl, Michaela
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779845
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->