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~subject:"Leistungsbündel"
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Leistungsbündel
Customer integration
4
Kundenintegration
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Theorie
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Theory
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Bundling strategy
3
Cross-cultural management
3
Dienstleistungssektor
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Interkulturelles Management
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Zimmer, Marcus
3
Wangenheim, Florian von
2
Ahlert, Dieter
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Kawohl, Julian
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Salonen, Anna
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Wangenheim, Forian von
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Transolve - Projektbericht
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ECONIS (ZBW)
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Business solutions as market signals that facilitate product sales
Zimmer, Marcus
;
Salonen, Anna
;
Wangenheim, Florian von
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 30-40
Persistent link: https://www.econbiz.de/10012421602
Saved in:
2
Kundenbindungsmanagement von B2B-Lösungen
Zimmer, Marcus
;
Scholze, Christoph
;
Wangenheim, Florian von
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 109-130)
.
2010
Persistent link: https://www.econbiz.de/10008736881
Saved in:
3
The concept of solution selling : theoretical considerations and methods
Ahlert, Dieter
;
Wangenheim, Forian von
;
Kawohl, Julian
; …
-
2008
Persistent link: https://www.econbiz.de/10003810360
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