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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Sponsoring
16
Sponsorship
15
sponsorships
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Sportmarketing
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Sports marketing
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Advertising effects
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Sport
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Werbewirkung
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Brand image
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Brand management
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Markenführung
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Markenimage
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Professional sports
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Profisport
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Sports
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Beziehungsmarketing
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Football
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Fußball
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Relationship marketing
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Sponsorships
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Advertising
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Brand
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Business Strategy
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Börsenkurs
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Celebrity endorsement
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Celebrity-Werbung
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Commercialization
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Consumer behaviour
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Corporate Social Responsibility
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Corporate Sponsorships
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Corporate social responsibility
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E-Commerce
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E-commerce
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Electronic Commerce
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Internet marketing
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Konsumentenverhalten
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Markenartikel
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Marketing management
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Marketingmanagement
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Athanasopoulou, Pinelopi
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Cornwell, T. Bettina
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Jensen, Jonathan A.
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Sarli, Elena
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Journal of business research : JBR
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The journal of business & industrial marketing
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ECONIS (ZBW)
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subject:"sponsorship"
(13 results)
1
Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
124
(
2021
),
pp. 790-799
Persistent link: https://www.econbiz.de/10012494023
Saved in:
2
The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
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