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~subject:"Logo design"
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Logo design
Produktgestaltung
4,763
Product design
4,562
Theorie
1,139
Theory
1,138
Produktentwicklung
869
New product development
805
Innovation
783
Consumer behaviour
573
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572
Innovationsmanagement
571
Innovation management
565
USA
323
United States
321
Produktdifferenzierung
245
Deutschland
242
Product differentiation
240
product design
233
Germany
228
Product quality
218
Produktqualität
218
Qualitätsmanagement
194
Quality management
190
Produktlebenszyklus
182
Brand management
180
Markenführung
180
Product life cycle
177
Marketing management
163
Marketingmanagement
163
Sustainable product
140
Öko-Produkt
140
Kreativität
136
Automotive industry
134
Kfz-Industrie
134
Creativity
131
Produktmanagement
131
Aesthetics
125
Ästhetik
125
Markenimage
122
Product management
122
Brand image
121
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English
8
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Machado, Joana César
2
Torres, Anna
2
Bresciani, Sabrina
1
Cao, Huai
1
Carvalho, Leonor Vacas de
1
Costa, Patricio
1
Costa, Patrício
1
Cuny, Caroline
1
Del Ponte, Paolo
1
Fonseca, Beatriz
1
Fornerino, Marianela
1
Grobert, Julien
1
Li, Bin
1
Luffarelli, Jonathan
1
Machado, Joana Cesar
1
Mahmood, Ammara
1
Martins, Carla Carvalho
1
Mukesh, Mudra
1
Sharma, Nazuk
1
Vacas-de-Carvalho, Leonor
1
Varki, Sajeev
1
Velden, Michel van de
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The journal of product & brand management
4
The journal of brand management : an international journal
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business venturing
1
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ECONIS (ZBW)
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1
Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna
;
Vacas-de-Carvalho, Leonor
;
Machado, Joana …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
Saved in:
2
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
3
What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara
;
Luffarelli, Jonathan
;
Mukesh, Mudra
- In:
Journal of business venturing
34
(
2019
)
1
,
pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
Saved in:
4
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
5
New brand logo design : customers' preference for brand name and icon
Bresciani, Sabrina
;
Del Ponte, Paolo
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 375-390
Persistent link: https://www.econbiz.de/10011799018
Saved in:
6
Research on logo design and evaluation of youth education brands based on visual representation
Zhu, Zhijuan
;
Cao, Huai
;
Li, Bin
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 722-733
Persistent link: https://www.econbiz.de/10011808406
Saved in:
7
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
Saved in:
8
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
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