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~subject:"Luxury goods"
~subject:"Marketing management"
~subject:"Tourism marketing"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Luxury goods
Marketing management
Tourism marketing
USA
Brand management
10,201
Markenführung
10,201
Markenimage
8,019
Brand image
8,018
Consumer behaviour
7,771
Konsumentenverhalten
7,770
Brand
4,749
Markenartikel
4,670
Beziehungsmarketing
2,367
Relationship marketing
2,367
Social Web
1,559
Social web
1,559
Online-Marketing
1,355
Internet marketing
1,354
Advertising effects
1,169
Werbewirkung
1,169
Marketingmanagement
962
Designation of origin
839
Herkunftsbezeichnung
839
Customer satisfaction
819
Kundenzufriedenheit
819
Luxusgüter
777
Tourismusmarketing
746
United States
706
Brand loyalty
698
Advertising
692
Werbung
668
Corporate reputation
626
Firmenimage
626
Markentreue
605
Destination management
596
Destinationsmanagement
596
Einzelhandel
581
Retail trade
581
Emotion
566
Viral marketing
502
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1,499
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225
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Article
3,044
Book / Working Paper
24
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Article in journal
Aufsatz in Zeitschrift
Aufsatz im Buch
513
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513
Hochschulschrift
170
Graue Literatur
158
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158
Thesis
139
Case study
106
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106
Working Paper
94
Arbeitspapier
93
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91
Sammelwerk
91
Aufsatzsammlung
80
Bibliografie enthalten
34
Bibliography included
34
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30
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26
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26
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16
Ratgeber
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15
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14
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11
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11
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8
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7
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7
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7
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4
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4
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3
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3
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English
3,020
German
42
French
5
Kazakh
1
Russian
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Ko, Eunju
21
Phau, Ian
21
Melewar, T. C.
20
Pitt, Leyland F.
13
Pike, Steven
12
Valette-Florence, Pierre
12
Christodoulides, George
11
Wiedmann, Klaus-Peter
11
Hyun, Sunghyup Sean
10
Laukkanen, Tommi
10
Merrilees, Bill
10
O'Cass, Aron
10
Stylidis, Dimitrios
10
Balmer, John M. T.
9
Bang, Nguyen
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Seo, Yuri
9
Shukla, Paurav
9
Stăncioiu, Aurelia-Felicia
9
Teodorescu, Nicolae
9
Foroudi, Pantea
8
Kitchen, Philip J.
8
Pârgaru, Ion
8
Romaniuk, Jenni
8
Septianto, Felix
8
Urde, Mats
8
Atwal, Glyn
7
Berthon, Pierre R.
7
Cai, Liping A.
7
Chen, Chun-Chu
7
Dion, Delphine
7
Gupta, Suraksha
7
Heine, Klaus
7
Hennigs, Nadine
7
Jain, Sheetal
7
Kapferer, Jean-Noël
7
Kumar, Vikas
7
Lehto, Xinran Y.
7
Nagasawa, Shin'ya
7
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of business research : JBR
177
The journal of brand management : an international journal
137
The journal of product & brand management
90
Tourism management : research, policies, practice
83
Journal of retailing and consumer services
79
Journal of travel and tourism marketing
79
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
64
Journal of fashion marketing and management
49
Tourism management perspectives : TMP
39
Journal of strategic marketing
38
Psychology & marketing
38
European journal of marketing : EJM
36
Tourism analysis : an interdisciplinary tourism & hospitality journal
34
Journal of marketing management : MM
32
Journal of destination marketing & management
30
International journal of hospitality management
29
Journal of vacation marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
25
Journal of marketing
25
Journal of marketing communications
24
International marketing review
23
Cogent business & management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of international consumer marketing
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of global fashion marketing : JGfM
21
Journal of vacation marketing : an international journal
21
Journal of advertising research
20
The IUP journal of brand management : IJBRM
20
Asia Pacific journal of marketing and logistics
19
International journal of advertising : the review of marketing communications
19
Journal of the Academy of Marketing Science
19
International journal of retail & distribution management
17
Marketing letters : a journal of research in marketing
17
Qualitative market research : an international journal
17
International journal of wine business research : IJWBR
16
Marketing intelligence & planning
16
The journal of consumer marketing
16
Business horizons
15
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ECONIS (ZBW)
3,068
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91
Examining the relationship between brand value, energy production and economic growth
Huseynli, Bahman
- In:
International Journal of Energy Economics and Policy : IJEEP
12
(
2022
)
3
,
pp. 298-304
Persistent link: https://www.econbiz.de/10013285564
Saved in:
92
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
93
Investigating the consumer evaluation of the co-branding of luxury brands
Chen, Xi
;
Li, Zhe
-
2022
Persistent link: https://www.econbiz.de/10013397521
Saved in:
94
Regional branding of Western Balkans through sustainable tourism
Çela, Sonila
;
Hysa, Xhimi
;
Duman, Teoman
;
Zenelaj, Besjon
- In:
Enlightening tourism : ET ; a pathmaking journal
12
(
2022
)
2
,
pp. 521-564
Persistent link: https://www.econbiz.de/10013326971
Saved in:
95
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
96
Marketing strategies and customer satisfaction : a study on the higher education institutions in Johor
Fong, Sook-Fun
;
Loh, Rui-Ying
;
Choi Sang Long
- In:
Business and Economic Research : BER
12
(
2022
)
2
,
pp. 61-83
Persistent link: https://www.econbiz.de/10013473984
Saved in:
97
A review of social media marketing activities in promoting E-WOM and enhancing revisit intention via brand image
Shaidathul Jemin
;
Saizal Pinjaman
- In:
Business and Economic Research : BER
12
(
2022
)
4
,
pp. 84-95
Persistent link: https://www.econbiz.de/10013474178
Saved in:
98
Factors influencing consumer purchase intention of luxury branded perfumes
Krishnan, Chitra
;
Agarwal, Naraini
;
Gupta, Shivam
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 190-199
Persistent link: https://www.econbiz.de/10013491053
Saved in:
99
Impact of innovation in sensory marketing on local brand image, satisfaction and return intention of tourist to Ha Giang destination
Tran Thi Lam
;
Do Thi Ngoan
;
Le Thi Tu Anh
- In:
VNU journal of economics and business
2
(
2022
)
4
,
pp. 115-125
Persistent link: https://www.econbiz.de/10013499651
Saved in:
100
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
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