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~subject:"Luxury goods"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
~type_genre:"Guidebook"
~type_genre:"Market information"
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The Oxford handbook of luxury business
13
Luxury marketing : a challenge for theory and practice
11
Sustainable Luxury : An International Perspective
6
Developing successful global strategies for marketing luxury brands
4
Global luxury : organizational change and emerging markets since the 1970s
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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Building consumer-brand relationship in luxury brand management
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Luxury marketing, sustainability and technology : the future of luxury management
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Sustainable luxury : managing social and environmental performance in iconic brands
3
Brand management ; Vol. 4
2
Global marketing strategies for the promotion of luxury goods
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
2
Three essays on luxury consumption
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1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Building corporate identity, image and reputation in the digital era
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Consumer brand relationships : meaning, measuring, managing
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Country of origin effect : looking back and moving forward
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Emerging research on Islamic marketing and tourism in the global economy
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Emotional, sensory, and social dimensions of consumer buying behavior
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Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
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Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
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Global observations of the influence of culture on consumer buying behavior
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Green advertising and the reluctant consumer
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
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Handbook of research on counterfeiting and illicit trade
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Handbook of research on new challenges and global outlooks in financial risk management
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Handbook on cross-cultural marketing
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Integrating new technologies in international business : opportunities and challenges
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ECONIS (ZBW)
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1
Case 12: from scraps to style : the art of Hermès' upcycling journey with "Petit H"
Mozard Mohtar
;
Azni Zarina Taha
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 163-176)
.
2024
Persistent link: https://www.econbiz.de/10014528168
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2
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
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3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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4
Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation
Faraoni, Monica
;
Ranfagni, Silvia
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 359-381)
.
2024
Persistent link: https://www.econbiz.de/10014529119
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5
Analysis of luxury consumption in economic downturn based on alternative theory
Yin, Yanyan
;
Yang, Xuan
;
Wang, Keke
;
Tian, Jiaojiao
- In:
Internet finance and digital economy : advances in …
,
(pp. 55-64)
.
2024
Persistent link: https://www.econbiz.de/10014533694
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6
Ethnic profiling of luxury goods consumers in Southeast Asia : new insights in the international entrepreneurship approach
Ferdinandi, Massimo
;
Presutti, Manuela
- In:
A research agenda for international entrepreneurship
,
(pp. 261-288)
.
2023
Persistent link: https://www.econbiz.de/10014477774
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7
"Private sufficiency, public luxury" : an exploration of consumer clothing circularity
Wilson, Lynn
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 312-326)
.
2023
Persistent link: https://www.econbiz.de/10014330907
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8
Luxury brands and pro-environmental behaviour through commitment : the (un)awareness perspective
Lisichkova, Nadezhda
;
Lindh, Cecilia Thilenius
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 53-69)
.
2023
Persistent link: https://www.econbiz.de/10014484453
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9
Localized luxury and luxury marketing : meaning makings of Chinese luxury brand
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 150-171)
.
2023
Persistent link: https://www.econbiz.de/10014484483
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10
Luxury marketing within a Chinese consumers' perspective : local versus global luxury brand consumption
Jin, Ting
;
Shao, Wei
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 172-188)
.
2023
Persistent link: https://www.econbiz.de/10014484484
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