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~subject:"Luxury goods"
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Luxury goods
Luxusgüter
159
Consumer behaviour
141
Konsumentenverhalten
141
Brand management
122
Markenführung
120
Luxury brands
105
Brand
65
Markenartikel
65
Brand image
54
Markenimage
54
luxury brands
44
Internet marketing
33
Online-Marketing
33
Social Web
29
Social web
29
Fashion
23
Mode
22
Product counterfeiting
14
Produktpiraterie
14
Beziehungsmarketing
11
India
11
Relationship marketing
11
China
10
Indien
10
Luxury Brands
10
Marketing management
10
Marketingmanagement
10
Social media
9
Advertising effects
8
Cultural identity
8
Gesellschaft
8
Kulturelle Identität
8
Purchase intention
8
Society
8
Sustainability
8
Werbewirkung
8
Advertising
7
Corporate Social Responsibility
7
Corporate social responsibility
7
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Online availability
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Undetermined
124
Free
15
Type of publication
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Article
154
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
148
Aufsatz in Zeitschrift
148
Aufsatz im Buch
6
Book section
6
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Working Paper
2
Conference paper
1
Hochschulschrift
1
Konferenzbeitrag
1
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Language
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English
159
Author
All
Phau, Ian
5
Shukla, Paurav
5
Ko, Eunju
4
Pangarkar, Aniruddha
4
Septianto, Felix
3
Singh, Jaywant
3
Alserhan, Baker Ahmad
2
Banerjee, Madhumita
2
Bashir, Irfan
2
Boisvert, Jean
2
Fazili, Asif Iqbal
2
Filieri, Raffaele
2
Geerts, Angy
2
Guzman, Francisco
2
Halkias, Daphne
2
Holmqvist, Jonas
2
Hudders, Liselot
2
Husain, Rehan
2
Khan, Sameeullah
2
Kim, Hye-yŏng
2
Kolbe, Diana
2
Li, Guoxin
2
Ngo, Liem Viet
2
Park, Minjung
2
Sanyal, Shamindra Nath
2
Seo, Yuri
2
Shimul, Anwar Sadat
2
Soni, Nitin
2
Teah, Min
2
Vera, Jorge
2
Wirtz, Jochen
2
Yoon, Sukki
2
Yu, Shubin
2
Adegbite, Emmanuel
1
Ahmad, Amna
1
Ahmed, Zafar U.
1
Ahuja, Yukti
1
Aiello, Gaetano
1
Al Shammari, Serhan
1
Al Shamsi, Ibrahim Rashid
1
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Published in...
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Journal of business research : JBR
26
Journal of retailing and consumer services
9
Journal of fashion marketing and management
8
The journal of product & brand management
8
The journal of brand management : an international journal
7
International journal of advertising : the review of marketing communications
4
Journal of international consumer marketing
4
International journal of retail & distribution management
3
Journal of global fashion marketing : JGfM
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Cogent business & management
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
European management journal
2
International journal of consumer studies
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Journal of marketing communications
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Qualitative market research : an international journal
2
The journal of asset management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Central European business review : CEBR
1
Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic
1
Corporate governance : international journal of business in society
1
ESMT working paper
1
Electronic commerce research
1
European journal of marketing
1
Expert journal of marketing
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Global business & economics review
1
Global business and organizational excellence : GBOE
1
Global journal of business research : GJBR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
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ECONIS (ZBW)
159
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31
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
32
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
33
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
34
Co-branding as a masstige strategy for
luxury
brands
: desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
35
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
36
Impact of social media marketing on purchasing intentions of
luxury
brands
: the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
37
Femvertising of
luxury
brands
: Message concreteness, authenticity, and involvement
Park, Minjung
;
Koo, Jayoung
;
Kim, Do Yuon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
Saved in:
38
Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea
;
Di Matteo, Serena
;
Amatulli, Cesare
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 23-45)
.
2023
Persistent link: https://www.econbiz.de/10013543047
Saved in:
39
Strategic touchpoint management: how
luxury
brands
can successfully attract millennials
Haug, Lara
-
2020
Persistent link: https://www.econbiz.de/10012221776
Saved in:
40
Impact of materialism on purchase intention of sustainable luxury goods : an empirical study in India
Jaspreet Kaur
;
Parida, Ratri
;
Ghosh, Sanjukta
;
Lavuri, …
- In:
Society and business review
17
(
2022
)
1
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012886340
Saved in:
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