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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Chief marketing officers and firm performance : a multinational perspective on the value relevance of the chief marketer
Nikolov, Atanas
;
Peev, Plamen
;
Miletkov, Mihail
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10013177325
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Me, myself, and I : influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises
Kashmiri, Saim
;
Nicol, Cameron Duncan
;
Arora, Sandeep
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 633-656
Persistent link: https://www.econbiz.de/10011772288
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