Me, myself, and I : influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises
Year of publication: |
September 2017
|
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Authors: | Kashmiri, Saim ; Nicol, Cameron Duncan ; Arora, Sandeep |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 5, p. 633-656
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Subject: | CEO narcissism | Competitive aggressiveness | Customer orientation | Innovation | Product-harm crises | Marketing department power | Führungskräfte | Managers | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Krisenmanagement | Crisis management | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
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