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~subject:"Markenarchitektur"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Markenarchitektur
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Brand architecture
63
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Advances in corporate branding
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Foundations of corporate heritage
3
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The Routledge companion to contemporary brand management
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Africapitalism : rethinking the role of business in Africa
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Brand the Future : systematische Markenentwicklung im B2B
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Contemplating corporate marketing, identity and communication
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Employer branding for competitive advantage : models and implementation strategies
1
Fashion branding and communication : core strategies of European luxury brands
1
Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
1
Handbook of marketing and finance
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Handbook of research on effective advertising strategies in the social media age
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketing management : a cultural perspective
1
Marketing theory and applications ; 2012=Vol. 23
1
New perspectives on critical marketing and consumer society
1
Positive design and appreciative construction : from sustainable development to sustainable value
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Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
1
Sustainable branding : ethical, social, and environmental cases and perspectives
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
Vermarktungsstrategien für das Buch im multimedialen Raum : eine interdisziplinäre Untersuchung
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ECONIS (ZBW)
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Employer Branding versus Consumer Branding - (Stellen-)Anzeigen im Vergleich
Stumpf, Marcus
- In:
Stellenanzeigen als Instrument des Employer Branding in …
,
(pp. 81-103)
.
2017
Persistent link: https://www.econbiz.de/10011613775
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12
Introduction: current state and future directions for research on corporate brand management
Balmer, John M. T.
;
Powell, Shaun M.
;
Kernstock, Joachim
; …
- In:
Advances in corporate branding
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011584983
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13
Explicating corporate brands and their management : reflections and directions from 1995
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 22-46)
.
2017
Persistent link: https://www.econbiz.de/10011584988
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14
The importance of corporate brand personality traits to a succsessful 21st century business
Keller, Kevin Lane
;
Richey, Keith
- In:
Advances in corporate branding
,
(pp. 47-58)
.
2017
Persistent link: https://www.econbiz.de/10011584991
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15
Alliance brands : building corporate brands through strategic alliences?
He, Hong-Wei
;
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 72-90)
.
2017
Persistent link: https://www.econbiz.de/10011584994
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16
An integrated approach to corporate branding
Ind, Nicholas
- In:
Advances in corporate branding
,
(pp. 109-118)
.
2017
Persistent link: https://www.econbiz.de/10011584998
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17
Corproate brand orientation : what is it? What of it?
Balmer, John M. T.
- In:
Advances in corporate branding
,
(pp. 175-202)
.
2017
Persistent link: https://www.econbiz.de/10011585005
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18
Markengeschichte schafft Vertrauensmarken
Fischer, Thomas A.
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 49-59)
.
2017
Persistent link: https://www.econbiz.de/10011565724
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19
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
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20
Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof
- In:
Foundations of corporate heritage
,
(pp. 259-271)
.
2017
Persistent link: https://www.econbiz.de/10011656857
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