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~subject:"Markenartikel"
~subject:"Men"
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna
;
Hodges, Nancy
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10009754926
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2
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
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3
Not for Everybody : die Erfolgsgeschichte von bruno banani
Jassner, Wolfgang
;
Fischbach, Gerhard
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010193005
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4
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
5
Masculinity, intimacy, and consumption
Ourahmoune, Nacima
- In:
Gender, culture, and consumer behavior
,
(pp. 311-335)
.
2012
Persistent link: https://www.econbiz.de/10009544236
Saved in:
6
Gruppierung von Marken und Unternehmen zu Marktsegmenten
Keusch, Florian
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 56-57
Persistent link: https://www.econbiz.de/10003536085
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