//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenartikel"
~subject:"Online-Marketing"
~type:"article"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekampagne"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Online-Marketing
Advertising planning
208
Werbeplanung
208
Marketing management
38
Marketingmanagement
38
Advertising effects
33
Internet marketing
33
Werbewirkung
33
Deutschland
32
Germany
32
Advertising media
25
Werbeträger
25
Advertising industry
23
Werbewirtschaft
23
Public relations
21
Öffentlichkeitsarbeit
21
Target group
19
Zielgruppe
19
Advertising
18
Werbung
18
Brand management
17
Markenführung
17
USA
14
United States
14
Brand
13
Consumer behaviour
12
Konsumentenverhalten
12
Theorie
12
Theory
12
Direct marketing
10
Direktmarketing
10
Beziehungsmarketing
8
Marketing
8
Relationship marketing
8
Social Web
8
Social web
8
Betriebliche Budgetierung
7
Corporate budgeting
7
Creativity
6
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Book section
Aufsatz im Buch
46
Article in journal
39
Aufsatz in Zeitschrift
39
Case study
3
Fallstudie
3
Reprint
3
Interview
1
more ...
less ...
Language
All
English
29
German
17
Author
All
King, Stephen
7
Topsümer, Füsun
2
Yarkin, Dincer
2
Aaker, David A.
1
Aggarwal, Sugandha
1
Baker, William E.
1
Basal, Bilgen
1
Berndt, Ralph
1
Bindl, Thomas
1
Cinar, Dilaysu
1
Cole, Tim
1
Diekmann, Moritz
1
Doiron, Daniel John
1
Eklund, Patrik
1
El-Fatatry, Mohamed
1
Gerstmeier, Eva
1
Gisbergen, Marnix S. van
1
Grether, Mark
1
Grimmer, Thorsten
1
Gupta, Anshu
1
Hegge, Ulrich
1
Hersey, Leigh Nanney
1
Holzapfel, Felix
1
Horn, Anette
1
Horn, Peter
1
Hughes, David M.
1
Hühn, Arief Ernst
1
Jha, P. C.
1
Joachimsthaler, Erich
1
Ketelaar, Paul
1
Khan, Tariq
1
Khan, Vassilis-Javed
1
Kilinc, Ugur
1
Kircova, Ibrahim
1
Koch, Marcus
1
Künkler, Ben
1
Langford, John
1
Lee, Stephen
1
Lehdonvirta, Vili
1
Li, Lihong
1
more ...
less ...
Published in...
All
Leitfaden Online-Marketing ; [Bd. 1]
13
A master class in brand planning : the timeless works of Stephen King
7
Handbook of research on effective advertising strategies in the social media age
6
The evolution of brands : from signals of quality to storehouses of trust
2
Advertising, promotion, and new media
1
Breaking new ground in theory and practice
1
Case study and review
1
Cases on strategic social media utilization in the nonprofit sector
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-adoption and socio-economic impacts : emerging infrastructural effects
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Handbook of Islamic marketing
1
Handbook of research on applied AI for international business and marketing applications
1
Handbuch der Marktforschung
1
International marketing ; Vol. 2
1
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
1
Kellogg on marketing
1
Measuring and managing brands
1
Mobilität und Marketing : wie und warum das Marketing mobil wird
1
New state of MCDM in the 21st century : selected papers of the 20th International Conference on Multiple Criteria Decision Making 2009
1
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reinforcement learning in social media marketing
Eklund, Patrik
- In:
Handbook of research on applied AI for international …
,
(pp. 30-48)
.
2021
Persistent link: https://www.econbiz.de/10012303423
Saved in:
2
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
3
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
Saved in:
4
Identity is what we sell
Horn, Anette
;
Horn, Peter
- In:
Handbook of research on effective advertising …
,
(pp. 213-222)
.
2015
Persistent link: https://www.econbiz.de/10011283750
Saved in:
5
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
6
On-line media planning and on-line media common measurement currencies
Basal, Bilgen
- In:
Handbook of research on effective advertising …
,
(pp. 105-124)
.
2015
Persistent link: https://www.econbiz.de/10011283759
Saved in:
7
Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
Saved in:
8
Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
9
Managing the power of curiosity for effective web advertising strategies
Menon, Satya
;
Soman, Dilip
- In:
Advertising, promotion, and new media
,
(pp. 175-197)
.
2015
Persistent link: https://www.econbiz.de/10011708672
Saved in:
10
Der Wettbewerb um Verbindlichkeit oder : kann Facebook Bier verkaufen?
Terlohr, Thorsten
;
Künkler, Ben
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 225-236)
.
2012
Persistent link: https://www.econbiz.de/10009553523
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->