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~subject:"Markenartikel"
~type_genre:"Arbeitspapier"
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Markenartikel
Theorie
2,390
Theory
2,390
Produktdifferenzierung
1,457
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1,455
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1,285
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1,285
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772
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772
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701
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696
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658
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657
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483
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482
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471
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468
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450
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382
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380
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338
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336
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328
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328
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326
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304
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304
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Franses, Philip Hans
5
Loginova, Oksana
5
Hakenes, Hendrik
4
Hildebrandt, Lutz
4
Inderst, Roman
4
Parker, Philip M.
4
Peitz, Martin
4
Soberman, David A.
4
Alviarez, Vanessa
3
Bauer, Hans H.
3
Blanchard, Emily
3
Borkovsky, Ron N.
3
Chesnokova, Tatyana
3
Haviv, Avery M.
3
Head, Keith
3
Hruschka, Harald
3
Mayer, Thierry
3
Oest, Rutger van
3
Willmann, Gerald
3
Aaker, Jennifer
2
Bacchiega, Emanuele
2
Bouamra-Mechemache, Zohra
2
Boyacı, Tamer
2
Boztuğ, Yasemin
2
Brasel, S. Adam
2
Cavaliere, Alberto
2
Colucci, Mariachiara
2
Crass, Dirk
2
Czarnitzki, Dirk
2
Czellar, Sandor
2
Dubois, Pierre
2
Fettes, Werner
2
Fournier, Susan
2
Gatignon, Hubert A.
2
Granlund, David
2
Herwartz, Helmut
2
Jódar-Rosell, Sandra
2
Klapper, Daniel
2
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2
Kuhlmann, Raphael
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1
Chambre de commerce et d'industrie de Paris
1
European University Institute
1
European University Institute / Department of Economics
1
Institut for Miljø- og Erhvervsøkonomi <Esbjerg>
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Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
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Discussion papers / CEPR
8
ERIM report series research in management
5
Working paper series / Department of Economics, University of Missouri-Columbia
5
CESifo working papers
4
Faculty & research / Insead : working paper series
4
Working papers / TSE : WP
4
Discussion paper / Centre for Economic Policy Research
3
Dresdner Beiträge zur Betriebswirtschaftslehre
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
SFB 649 discussion paper
3
Simon Business School working paper
3
Working paper
3
Working paper / National Bureau of Economic Research, Inc.
3
Working paper series
3
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
2
DEM working paper series
2
Discussion paper / Center for Economic Research, Tilburg University
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion paper / Tinbergen Institute
2
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
2
Discussion papers of interdisciplinary research project 373
2
ESMT working paper
2
IDEI working papers
2
Les cahiers de recherche / HEC Paris
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
2
Research memorandum / METEOR
2
Rotman School of Management working paper / University of Toronto Rotman School of Management
2
Rotterdam Institute for Business Economic Studies
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
Umeå economic studies
2
Working paper / Department of Commerce, College of Business, Massey University
2
Working paper / Indian Institute of Management, Ahmedabad
2
Working paper / Institut Universitaire de Management International, Université de Lausanne
2
Working paper series : WPS
2
Agrarökonomische Diskussionsbeiträge
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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ECONIS (ZBW)
163
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Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto
;
Moayedizadeh, Ashin
-
2022
Persistent link: https://www.econbiz.de/10014232582
Saved in:
2
Branded websites, marketplace selling and price competition
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659075
Saved in:
3
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659099
Saved in:
4
Machine talk : how verbal embodiment in conversational AI shapes consumer-brand relationships
Bergner, Anouk Samantha
;
Hildebrand, Christian
;
Häubl, …
-
2024
Persistent link: https://www.econbiz.de/10015051310
Saved in:
5
Private label positioning and product line
Caprice, Stéphane
-
2017
Persistent link: https://www.econbiz.de/10012265925
Saved in:
6
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
-
2017
Persistent link: https://www.econbiz.de/10011734578
Saved in:
7
Online-Handel und digitales
Marketing
: eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph
;
Kiefel, Nicola
-
2011
Persistent link: https://www.econbiz.de/10009758284
Saved in:
8
Generics demand and price competition in pharmaceutical markets with heterogeneous consumers
Cavaliere, Alberto
;
Crea, Giovanni
-
2023
Persistent link: https://www.econbiz.de/10014311007
Saved in:
9
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2019
Persistent link: https://www.econbiz.de/10012116507
Saved in:
10
Antecedents and consequences of brand equity : a meta-analysis
Pandey, Arpita
;
Sharma, Dheeraj
-
2016
Persistent link: https://www.econbiz.de/10011471634
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