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Markenartikel
Brand valuation
39
brand valuation
26
Brand management
17
Brand image
16
Markenführung
15
Markenimage
14
Brands
11
Brand
7
Immaterielle Werte
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brand equity
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mobile telecommunications
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choice experiment
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multinomial conditional logit model
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non-market valuation methods
6
stated preference methods
6
Brand loyalty
5
Brand names
5
Brand value
5
brand
5
network effects
5
random parameters model
5
Accounting valuation
4
Bewertung
4
Bilanzielle Bewertung
4
Consumer behaviour
4
Counterfeit
4
Discounted cash flow
4
Evaluation
4
Firm valuation
4
Switching costs
4
Unternehmensbewertung
4
mobile number portability
4
Agribusiness
3
Brand Valuation
3
Brand awareness
3
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Aghaei, Mohammad
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Arosemena-Burbano, Flavio
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Janoskova, Katarina
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Keller, Kevin Lane
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Krabec, Tomáš
1
Križanová, Anna
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Macias, Washington
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Rodriguez, Katia
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Sahin, Ibrahim Erem
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Zhangallimbay, Donald
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Financial ecosystem and strategy in the digital era : global approaches and new opportunities
1
Journal of accounting and auditing : research & practice ; JAARP
1
Journal of agribusiness in developing and emerging economies : JADEE
1
Journal of revenue and pricing management
1
Oeconomia Copernicana
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Comparison of selected internationally recognized
brand
valuation
methods
Janoskova, Katarina
;
Križanová, Anna
- In:
Oeconomia Copernicana
8
(
2017
)
1
,
pp. 99-110
Persistent link: https://www.econbiz.de/10012228792
Saved in:
2
Analysis of the Ecuadorian government's proposed methodology of
brand
valuation
: application in agricultural sector brands
Macias, Washington
;
Rodriguez, Katia
; …
- In:
Journal of agribusiness in developing and emerging …
13
(
2023
)
2
,
pp. 279-298
Persistent link: https://www.econbiz.de/10014312879
Saved in:
3
Brand
valuation
and contemporary methods used in determining brand value : a financial perspective
Sahin, Ibrahim Erem
- In:
Financial ecosystem and strategy in the digital era : …
,
(pp. 327-354)
.
2021
Persistent link: https://www.econbiz.de/10012615110
Saved in:
4
Valuation of the Hamrah-e-Aval brand based on
brand
valuation
models using Topsis multi-criteria decision-making model
Aghaei, Mohammad
- In:
Journal of revenue and pricing management
20
(
2021
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10012487089
Saved in:
5
A case for brands as assets : acquired and internally developed
Sinclair, Roger Neville
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010362938
Saved in:
6
VIM model for appraising the trademark of an unlisted company according to IFRS 13
Čižinská, Romana
;
Krabec, Tomáš
- In:
Journal of accounting and auditing : research & …
(
2014
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011594061
Saved in:
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