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Markenartikel
Brand management
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenführung
12
Brand
8
foreign brands
8
Brand image
6
Markenimage
6
Foreign brands
5
Designation of origin
4
Herkunftsbezeichnung
4
China
3
Emerging economies
3
Rules of origin
3
Schwellenländer
3
Ursprungsregeln
3
Indonesia
2
Indonesien
2
Local brands
2
National culture
2
Nationalkultur
2
Product quality
2
Produktqualität
2
consumer ethnocentrism
2
domestic brands
2
emerging market
2
Anger
1
Attitude Towards Foreign Brands
1
Auslandsinvestition
1
BORA (brand origin recognition accuracy)
1
Beziehungsmarketing
1
Brand origin
1
Brand origin recognition accuracy
1
Cognition
1
Community work
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Confidence
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Consumer attitudes
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Tjiptono, Fandy
2
Ambady, K. G.
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Chen, Jiawen
1
Dewi Retno Rosari, Theresia Sri
1
Dong, Xuebing
1
He, Siying
1
Heinberg, Martin
1
Hu, Yanghong
1
Keller, L. R.
1
Liao, Junyun
1
Naveli Singh
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Ozkaya, H. Erkan
1
Perić, Nenad
1
Su, Meng
1
Sun, Luping
1
Taube, Markus
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Thomas, Tijo
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Tranavičiūtė, Brigita
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Vranešević, Tihomir
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Zheng, Xiaona
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Asia Pacific journal of marketing and logistics
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Business history
1
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Journal of promotion management : JPM
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ECONIS (ZBW)
8
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1
Understanding local consumers' reactions to perceived unfair product recalls of
foreign
brands
: a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
2
Dreaming of the West : the power of the brand in Soviet Lithuania : 1960s-1980s
Tranavičiūtė, Brigita
- In:
Business history
62
(
2020
)
1
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012181785
Saved in:
3
Effect of ethnocentrism and attitude towards
foreign
brands
in purchase decision
Thomas, Tijo
;
Naveli Singh
;
Ambady, K. G.
- In:
Vision : the journal of business perspective
24
(
2020
)
3
,
pp. 320-329
Persistent link: https://www.econbiz.de/10012287428
Saved in:
4
Comparative analysis of consumer attitudes in Croatia and Serbia according to domestic and
foreign
brands
Vranešević, Tihomir
;
Perić, Nenad
- In:
Economic research
33
(
2020
)
1,1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10013173479
Saved in:
5
Intention-behavior discrepancy of foreign versus domestic brands in emerging markets : the relevance of consumer prior knowledge
Sun, Luping
;
Zheng, Xiaona
;
Su, Meng
;
Keller, L. R.
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011656835
Saved in:
6
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
7
A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
Saved in:
8
Assessing brand origin recognition accuracy and its antecedents in a developing country
Tjiptono, Fandy
;
Arli, Denni
;
Dewi Retno Rosari, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011433590
Saved in:
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