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Search: subject:"brand alliance"
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Markenartikel
Brand management
36
Markenführung
36
Strategic alliance
26
Strategische Allianz
26
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
16
Markenimage
16
Brand alliance
13
brand alliance
11
Brand
10
International marketing
5
Internationales Marketing
5
co-branding
5
Co-branding
4
Marketing cooperation
4
Marketingkooperation
4
Brand extension
3
Cause-related marketing
3
Cross-border strategic brand alliance
3
Ingredient branding
3
Markentransfer
3
Advertising effects
2
Associations
2
Attitudes
2
Attribution
2
Brand failure
2
Brand familiarity
2
Brand fit
2
Categorization
2
Cause category
2
Cause importance
2
Cause-Related Marketing
2
Cobranding
2
Designation of origin
2
Fashion
2
Feedback
2
Herkunftsbezeichnung
2
Hotel industry
2
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Article
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English
10
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Bei, Lien-ti
1
Besharat, Ali
1
Bowman, Douglas
1
Brown, Brian P.
1
Chatterjee, Rabikar
1
Grégoire, Yany
1
Grębosz, Magdalena
1
Johnson, Jean L.
1
Kang, Juhee
1
Klapper, Daniel
1
Koschmann, Anthony
1
Kostyra, Daniel
1
Langan, Ryan
1
Lou, Yung-Chien
1
Mariadoss, Babu John
1
Mohan, Mayoor
1
Monroe, Kent B.
1
Newmeyer, Casey E.
1
Otto, Jacek
1
Radighieri, Jeffrey P.
1
Rahman, Mahabubur
1
Ronzoni, Giulio
1
Ruth, Julie A.
1
Schoefer, Klaus
1
Sichtmann, Christina
1
Torres, Edwin
1
Tsai, Meng-Chun
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Venkatesh, R.
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Marketing letters : a journal of research in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economics & management
1
Journal of hospitality and tourism insights
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
The journal of brand management : an international journal
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ECONIS (ZBW)
10
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10
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1
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
2
Evaluating marketplace synergies of ingredient brand alliances
Koschmann, Anthony
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 575-590
Persistent link: https://www.econbiz.de/10011956596
Saved in:
3
A typology of brand alliances and consumer awareness of
brand
alliance
integration
Newmeyer, Casey E.
;
Venkatesh, R.
;
Ruth, Julie A.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10011930003
Saved in:
4
Dual branding : a case study of Wyndham
Ronzoni, Giulio
;
Torres, Edwin
;
Kang, Juhee
- In:
Journal of hospitality and tourism insights
1
(
2018
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011924272
Saved in:
5
Signaling Teamwork : how brand prominence in
brand
alliance
communication can influence customer perception
Kostyra, Daniel
;
Klapper, Daniel
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
Saved in:
6
Differntiated brand experience in brand parity through branded branding strategy
Rahman, Mahabubur
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 603-615
Persistent link: https://www.econbiz.de/10010502960
Saved in:
7
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
8
Towards the formation of consensus in the domain of co-branding : current findings and future priorities
Besharat, Ali
;
Langan, Ryan
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10010252620
Saved in:
9
Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
10
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
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