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Markenartikel
Brand management
16
Markenführung
16
Brand image
11
Markenimage
11
brand values
10
Consumer behaviour
9
Konsumentenverhalten
9
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5
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Brand Values
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Corporate Social Responsibility
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Fashion
2
Hierarchical relations
2
IKEA
2
Identity and brand values
2
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2
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Retail trade
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Social values
2
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B-to-B-Marketing
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Bekleidungsindustrie
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McLeay, Fraser
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Osburg, Victoria-Sophie
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V. I., Samofalov
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The journal of brand management : an international journal
2
Business history
1
European research studies
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
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2
Identifying branding features of products for children
Shelepova, Е. V.
;
V. I., Samofalov
- In:
European research studies
21
(
2018
)
2
,
pp. 970-984
Persistent link: https://www.econbiz.de/10012222070
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3
Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Alexander, Nicholas
;
Doherty, Anne Marie
- In:
Business history
63
(
2021
)
7
,
pp. 1079-1112
Persistent link: https://www.econbiz.de/10012624107
Saved in:
4
The Core Value Compass : visually evaluating the goodness of brands that do good
Yoganathan, Vignesh
;
McLeay, Fraser
;
Osburg, Victoria-Sophie
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10011875631
Saved in:
5
Influence of interfirm
brand
values
congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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