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product similarity
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Journal of euromarketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir
;
Kopalle, Praveen K.
;
Ghosh, Pulak
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
Saved in:
2
Consumer attitudes toward counterfeit products : three-country analysis
Ozcan, Timucin
;
Larraufie, Anne-Flore Maman
;
Turk, Zehra
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 91-109
Persistent link: https://www.econbiz.de/10009728883
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