Azhar, Mohd; Husain, Rehan; Hamid, Sheeba; Rahman, Mohd … - In: Future Business Journal 9 (2023), pp. 1-13
The present study intends to unleash the influence of social media marketing (SMM) on purchase intention (PI), brand … has a favorable and substantial impact on BT and BL, influencing COVID-19 purchase intention. As per the findings, BT and … BL's beneficial influence on the purchase intention of arranging travel on social media was discovered. Moreover, it was …