Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products
Natasha Bunga Arindaputri, Singgih Santoso
| Year of publication: |
2023
|
|---|---|
| Authors: | Arindaputri, Natasha Bunga ; Santoso, Singgih |
| Subject: | Digital marketing | brand image | price perception | purchase intention | brand loyalty | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markentreue | Brand loyalty | Markenartikel | Brand | Markenführung | Brand management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i4.2612 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326042