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Markenartikel
Brand management
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visual identity
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Global business & economics review
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ECONIS (ZBW)
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Brand new : how visual context shapes initial response to logos and corporate
visual
identity
systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
2
Brand's
visual
identity
on social media platforms : a content analysis
Harsandaldeep Kaur
;
Tanveer, Muhammad
;
Mahmood, Haider
; …
- In:
Global business & economics review
29
(
2023
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10014388550
Saved in:
3
New brand logo design : customers' preference for brand name and icon
Bresciani, Sabrina
;
Del Ponte, Paolo
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 375-390
Persistent link: https://www.econbiz.de/10011799018
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