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~subject:"Markenführung"
~subject:"Relationship marketing"
~type:"article"
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Search: subject:"Fashion"
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Markenführung
Relationship marketing
Fashion
2,132
Mode
1,851
Consumer behaviour
1,074
Konsumentenverhalten
990
Textile distribution
759
Textilhandel
759
Clothing industry
745
Bekleidungsindustrie
731
Brand management
366
Luxury goods
290
Luxusgüter
289
Clothing
228
Supply chain
228
Lieferkette
221
Sustainability
210
Retail trade
201
Einzelhandel
192
Brand image
191
Fashion industry
184
Social Web
184
Social web
184
Bekleidung
180
Markenimage
178
Nachhaltigkeit
170
Online-Handel
159
Online retailing
158
Beziehungsmarketing
146
Internet marketing
142
Corporate social responsibility
137
Online-Marketing
137
Brand
132
Corporate Social Responsibility
129
fashion
128
Markenartikel
127
Sustainable development
110
USA
110
Nachhaltige Entwicklung
109
United States
106
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English
431
German
12
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Ko, Eunju
12
Moore, Christopher M.
7
Choi, Tsan-Ming
6
McColl, Julie
6
Loureiro, Sandra Maria Correia
5
Ozuem, Wilson
5
Kim, HaeJung
4
Kim, Hye-yŏng
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Alexander, Bethan
3
Barnes, Liz
3
Blazquez Cano, Marta
3
Cedrola, Elena
3
Fuxman, Leonora
3
Guercini, Simone
3
Henninger, Claudia E.
3
Mahmoud, Ali B.
3
Merlo, Elisabetta
3
Mohr, Iris
3
Moore, Christopher
3
Rashid, Arooj
3
Ryding, Daniella
3
Swoboda, Bernhard
3
Turunen, Linda Lisa Maria
3
Warnaby, Gary
3
Woodside, Arch G.
3
Ahlert, Dieter
2
Ahn, SooKyoung
2
Aiello, Gaetano
2
Amatulli, Cesare
2
Andreu Domingo, David
2
Arvidsson, Adam
2
Aslam, Usman
2
Azemi, Yllka
2
Baeza, Julia
2
Bai, Huifeng
2
Baier, Daniel
2
Bandinelli, Romeo
2
Bhaduri, Gargi
2
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Journal of fashion marketing and management
49
Journal of retailing and consumer services
36
Journal of business research : JBR
18
Journal of global fashion marketing : JGfM
18
The journal of product & brand management
10
International journal of retail & distribution management
9
The journal of brand management : an international journal
9
Cogent business & management
8
Asia Pacific journal of marketing and logistics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of business and globalisation : IJBG
6
The international review of retail, distribution and consumer research
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of advertising : the review of marketing communications
4
International journal of retail and distribution management
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
European retail research
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of consumer studies
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of Islamic marketing
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of open innovation : technology, market, and complexity
3
Journal of promotion management : innovations in planning and applied research
3
Management decision
3
Psychology & marketing
3
The IUP journal of brand management : IJBRM
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
Young consumers : insight and ideas for responsible marketers
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Central European business review : CEBR
2
Contemporary case studies on fashion production, marketing and operations
2
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ECONIS (ZBW)
440
Other ZBW resources
3
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51
New insights in online
fashion
retail returns from a customers' perspective and their dynamics
Stöcker, Björn
;
Baier, Daniel
;
Brand, Benedikt M.
- In:
Journal of business economics : JBE
91
(
2021
)
8
,
pp. 1149-1187
Persistent link: https://www.econbiz.de/10012653335
Saved in:
52
A funky-formal
fashion
collection : struggling for a creative concept in HUGO BOSS
Vangkilde, Kasper Tang
- In:
Journal of business anthropology
10
(
2021
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10012616716
Saved in:
53
Multi-sided digital platforms' application in SMEs'
fashion
brands internet-enabled international marketing
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
European research studies
24
(
2021
)
3B
,
pp. 739-748
Persistent link: https://www.econbiz.de/10012666819
Saved in:
54
Romanian young adults' attitudes regarding luxury
fashion
brands : a behavioral identity perspective
Puiu, Andreea-Ionela
- In:
International journal of applied behavioral economics : …
10
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012518160
Saved in:
55
Examining the drivers of deviant service adaption in
fashion
retailing : the role of tenure
Mortimer, Gary
;
Wang, Shasha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 221-246
Persistent link: https://www.econbiz.de/10013162349
Saved in:
56
Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast
fashion
brands
Wei, Xiaoyong
;
Jung, Sojin
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10013164309
Saved in:
57
Parenting advantages of emerging market multinationals (EMNCs) in luxury
fashion
retailing
Bai, Huifeng
;
He, Weijing
;
Shi, Jin
;
McColl, Julie
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012798298
Saved in:
58
Eco
fashion
brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?
Ryding, Daniella
;
Caratù, Myriam
;
Vignali, Gianpaolo
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 131-154
Persistent link: https://www.econbiz.de/10013193944
Saved in:
59
Understanding the antecedents of omni-channel shopping by customers with reference to
fashion
category : the Indian millennials’ perspective
Chaudhary, Prashant
;
Archana Singh
;
Sharma, Sarika
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 304-320
Persistent link: https://www.econbiz.de/10013367885
Saved in:
60
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
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