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~subject:"Markenführung"
~subject:"USA"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
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Markenführung
USA
International marketing
851
Internationales Marketing
851
Globalisierung
101
Globalization
101
Marketing management
98
Marketingmanagement
98
Multinationales Unternehmen
97
Transnational corporation
97
Welt
94
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94
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78
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78
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76
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71
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71
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63
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63
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62
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62
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59
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59
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56
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44
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44
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35
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33
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33
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29
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29
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28
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28
Markenartikel
28
Beziehungsmarketing
26
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26
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26
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23
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23
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530
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530
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103
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69
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69
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53
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40
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38
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29
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2
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2
Douglas, Susan P.
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Ghauri, Pervez N.
2
Griffith, David A.
2
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2
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2
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2
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1
Abdullah, Rayan
1
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1
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1
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1
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1
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1
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1
Asmat Nizam Abdul Talib
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International marketing ; Vol. V
4
Brand management in emerging markets : theories and practice
3
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
2
Brands : interdisciplinary perspectives
2
Brands and brand management : contemporary research perspectives
2
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
2
Handbook on brand and experience management
2
International marketing ; Vol. I
2
Internationalisierung von Vertrieb und Handel
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
2
The Routledge companion to contemporary brand management
2
The SAGE handbook of international marketing
2
The global market : developing a strategy to manage across borders
2
The globalisation of Chinese business : implications for multinational investors
2
21st century business practices : the evolving trends in India
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
1
Are you ready? : preparing for international operations
1
Aspekte internationaler und interkultureller Umfragen
1
Ausgewählte Fragestellungen im internationalen Marketing
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Bringing technology to market: trends, cases, solutions
1
Cases on consumer-centric marketing management
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Contemporary research in e-marketing ; 1
1
Corporate brand and corporate reputation
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-border e-commerce marketing and management
1
Cross-cultural and critical perspectives on brands
1
Das Summa Summarum Politik und Wirtschaft : ein Überblick über die wichtigsten wirtschaftlich-politischen Auseinandersetzungen der Gegenwart
1
Design Management konkret
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Entrepreneurship in international marketing
1
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ECONIS (ZBW)
129
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1
Variation and continuity of brand personality in Japan
Jitosho, Risa
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
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2
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
3
Position of Sri Lankan products in the global market : a comparison of brand values
Silva, Pathmani Mangalika de
;
Gunawardana, Kennedy D.
; …
- In:
New horizons in management, leadership and …
,
(pp. 3-26)
.
2021
Persistent link: https://www.econbiz.de/10012582291
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4
Global brand and global consumers
Mirza Mohammad Didarul Alam
;
Ataul Karim Patwary
- In:
Cross-border e-commerce marketing and management
,
(pp. 148-171)
.
2021
Persistent link: https://www.econbiz.de/10012312386
Saved in:
5
Antecedents of global brands preference among generation Y in Malaysia
Asmat Nizam Abdul Talib
;
Mahjabin Yusof
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 153-171)
.
2020
Persistent link: https://www.econbiz.de/10012242903
Saved in:
6
Development and main contents of international branding research
Ju, Xuenan
;
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 17-38)
.
2017
Persistent link: https://www.econbiz.de/10011529654
Saved in:
7
International distribution : a cross-cultural reading of intermediation
Cassière, François
;
Noireaux, Virginie
- In:
Global intermediation and logistics service providers
,
(pp. 243-264)
.
2017
Persistent link: https://www.econbiz.de/10011731132
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8
Overview of fashion brand internationalization : theories and trends
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion brand internationalization : opportunities and …
,
(pp. 1-30)
.
2016
Persistent link: https://www.econbiz.de/10011500851
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9
Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
Saved in:
10
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
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